Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.
Australian-born Mr. Day will debut the sponsorship at the 2011 U.S. Open Championships June 16-19. The golfer will join other Lexus sponsors including Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd, Johnny Miller and Mark Pfeil.
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","iv":"e3bd12bb60cd6a3900ef492cda0d8e39","s":"fd1e78769c74f0cd"}