Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.
The CNN app for Android phones is available worldwide for free on Google’s Android Market. Lexus’ ad creative features the CT Hybrid model through slates displayed before video content on the app and through clickable banner ads linking users to their mobile-optimized Web site.
“For the new CT 200h, Lexus looked for opportunities to reach technologically savvy customers,” said Nancy Hubbell, prestige communications manager at Lexus, Torrance, CA. “The CNN app allows Lexus to introduce our new hybrid vehicle to customers as they’re using the latest technology to access information, so we felt it was a beneficial sponsorship.
{"ct":"TPD8s3Fs9UENOOMbJHrUCigOBa4hwvrh\/mQ2ZnJPjzaHxC96FkPhLT0QqIGmT5T0PCOHnALJW8B2eUeY965WD0iepjpcJ974jJeDWZVRPXNdAJp6RJwXHdqdXvsxXqDovdeAY2zPKeb8ES5raEWj4OdC8wpLAqld2XP8VoGMwEbVxFRjBEvFHi+AslpW3GWgcisiXDfuOvvePr8m6UFa+17hKxdA3w8amzvYgXQLh19szLo0whRN6Kp4LYao5CtGgJokkwNtp5aGtQu\/saxWzG0gw8VSwpn0a0btMrVYvd0BXd9cdGEMQ5zqrMQVmEz8z5wNNuIeNXo3MqfnAR\/NOfnFApsMpuuj01MIJjGdnKXZzPkgkkfyIyMNXW6S4eUeD7yQN6AjtWaeS8enpo8Llk2hWIyzle77zE182GeHhVWemDjhya1epS3VG5JFqKg3VJMHTTJtJExL57hobtFZ2KqYClPbGY\/7LqF49mJr2vbmEqD11peTcpOP5xFKdrIDCXsmbQus1eARjQnGWqJ6PYQKG8fvhbNh6mhEGzW3YCpHCmjvwB4n+6rVDo6re5GkCzSlDbctluiA5TNynlU\/s76WOlL1plnf5vZz6jB4yaGRuBBRmsAqjIp4MzFDSi7uqK+wNM4QJd8pcGp13+ZlSzHbluSOWgHW0+l1gQ+mpj5IldtRTSiT8v3\/DXWf\/ZP3C6LlCvAwZE1uXe7AKhvTZXprComH\/x9z3vdyiNCFZ\/iKdTsw4Ghzqaf8DAYhU4PPpRMOkfPS7hakK8cEVJGo7+c\/lFTTPnyWMl9NY5q3fTfVwkXQuM1reBt0KOv37PFjt6XgN\/ot\/tEaL9ggxkB2XPI0hypj33LQqRCOYK3s23Lo1wWZOJHvsyG8Gi5ZzwdIv9TKnOHdhl1bpDr6sE7oM49OJmuihDplHUvZlwgD8IYU7gmJ+5jtf+okPzDmS3YSG9YaOtie73LcgcqLuIezjAlcHC1Cos07ohJwIrI4uWIowJXR61jzxFewlW6kjIznAaRcSmr\/F0baUqAdk5YoSlwiybVeXM6tCu1RFe97PuEo4oUxfJeIJlUDYLwyxQLwi9it5AIVRSc84RfT5weeuhYxIrx6fBm5j318GmWpNkzmu1\/YAmYlccp8MHHf2aR5LPQELO2DKWHpdR6dvX9wKcsX8tP\/sc+BKcQFsK5ripDX\/MOzMkRXIhFiJG2SMxPkhm2IriUMtwZdZO3ErK6PEh\/2hTB89zPfJgV+s4OIOZFNTe\/VIXokz8i1D13DK1wfEpQQHcvaaJSIsTE\/LYMVVFPkI2oqWzG\/uBLylnORt487GwhcNpxPliM+v7rQx16BEm7+rNx03SUEuVsphNCC4enACfxKrjIsv0DtDk7Gz96UfrLbcbpdJ5HdsmWKdG3WiIqbDbFRYj7r0bAvHl8byFHrFpXozNPrGG9\/iRys1HWrt7FUeuuGSm+J4jUzZxNlD831IVbT7GxKiuvZk\/JvkMiGkrmk8ZrCaJ2r7tZN1UnDe5JmHoUvB3JA8Jxg2\/B8\/\/DtRfpCyRDseZDkSjyvveRvzddIbBhvSVLCXl30NQ0ieVeNSNc4Z1Ygr40OsJOfFs0o297cyi5zNf2snCvlyfdE4LMs6dlABUDS0m2Zu0aIWxZOMlXf7pTSDS\/\/\/YPzq\/pbq3ClKU+EGFK1iA1jjUYvwEfh3t99LAMrxyrSzKyG6heVQHVciCIAt+DW3O7sdcv3wukTbw10RxTgI7x5O1147sduLKXoW7yh4ITF0hN+gGLKUe4N9tafOocEPxym0gOzYPSmO1PoomvbPlj9C7yLAOyYwxOZG5FvwQcufpQ9jgqASMiEMIAja67IZnVx5GSPblDPK+\/niKxDdy5CPLzzkiORVGMuHMVgGTgzHQ\/CwdtIbM2rpPXw0uEyzaaeGjZzmP2rIR5mfMHCteX3AhLaCoqtcQ4qRFZuEHkamYv31tnXjUkFoedVBacChJF83nME3NZcxLET0z6wH0lIjDScNte4cMkw0uEHQz3QBDHWWPHlP6o28J0yjI0JWOYYg+b0HzwpJHo\/5PvKEhpvX+4pdYl21t1NuN\/4\/L5j009eBI22+Ae\/Xi+tnWTPTCLiYhMsde7mULhF9TRMEFXpW08Dd\/WjhUGqF9o\/M5S18d\/65EJYhgQvNxYNaJmp+vXcpLjxYM2O4Pmhw0lX7axpZOxJ8grzZ4fmLK2G1+Fs9mO+ttponrfu5rtS3\/JlUAHVbR61rlQ6xg8GvS2Yn+Lx+Ei4R8SSF2ZOwJRmJp3XIsDMy5jRsf7De4fw4CoRjC\/xzMBAnmRn8v4nKcs0m8pWFOfmq3RobYlDB\/n9KDmm\/a634P\/5e7Cl2cFeX4jJqC1JKQyBRLO4t3392avefl9HB\/PbHueep6BeTAEcMMkFa8a5v8LnqBEgb+e7bNvqMbaRMAe9FPPEsvu30NzZ1y69Pk4oesoutd7mBp+K5uvtlWHQ5Qoc8i9bLzNVHdIjtCDHz0b0Q1UN8jkJWPPo0GXgdTDlKlltZwReRWEHkniD4XTDEKPVkn5YY2m5q8w7RktOsck9AEZUpArpj+ishCU+GBTgSn3ZR4KRUjkUi4TIfArCop1jF+TVHpvXVc5oyL\/qA\/uX3gU9lj\/qjV3vCO5\/hrGXgLtzg3LYZiBIQXHzIIr6\/LWRCACx12jtjkzb5+6c6Ll9c4c1MtLj9DXW6qPlVfST47TLtFfGD6l+Km8dZVVGSCa5WSCKu5WzGYHpkmLa1Ia6wNHiUzlkqZf6QdXAl32pRkSqG6zpZcUuo\/JELlvWLZkxj06O9QZlm2MGwYGAmQZd5CMrMLYuD5NQigb\/b57i9Gh\/rj0nChiVvu7a140o+66v+OHoV3V9Zo4gHuBhFsMdM1N69V7Hy1Uf9Vf1TzO1jNTHlWBOZThaG0yiDyCZ+SifwagqqnEnLfrMuXqnVmix8+2JJkw\/Nx0qd60y0MfG8\/eduCn3zDywlvcFag\/deUfE1vM+0vNvjOCx9V\/a7j3kvyDDzkjsehHE19DAztaQmtaNwH\/rKljLcXXCR3h+hhgxF7Mms1EU7b8owI2a7IdHg4BA0Cs\/6gdnyKvAX7Yy14stSrf7alg1vzKIPrlQxuKkfwlhzCaXfAl\/cxYl2CnvbshQ0mo\/b73Z4ABQFXoM01JLXjSfp0TqfkfXgHRLgWpwjf1w\/x5sx5NP39VS6y1JXvBi2JLoRM0Z96qb0ypwyTqYColjsAttxDmkz6Ne\/Vve5H4MeGfgWH0qVOw2YnHRI9zQyjyWAqyT9iA932G\/GQ9fp2el\/NBtnIw1xN9p7KYnzmupIWNNdks\/+xPPykq2+8xBUg6wpQNGzI2t3jxlV5u\/xvcjFVESa8YKQkifhRy0PaiMdkmMYkimtPeJ4Q3873Uvs8qR9mJWAZGvJ6GUF\/VzF9+I3QuBqka5D6Rwa3qq2vUJD42fBijDnt2K8\/wso2cjH4A6yrwGdtGkB\/aM1SXD1XR8G2NmhZasyWDKcNFvQL4t+fnDt0WNb70xoenGJB5IQtZRGF3bpDnbl6DyhURITwHIHLCsXH\/f\/5A4xL1m881GWP2Vq4qcQJSFw2kuzcKTPevPPmRwKmLxUTu\/rHJXVXKlvSC+ZhNNDgWCOKqgXABVeSdxkAZetXrLM\/+30ONZ3riNSp+ZjGoe42IDEKMd0CyTkSysixEN1bRoGQUrReDWkwrq0pOBqUOtyYdI7e3pUhDoNke4OLPwy\/zwTFMwmUjKzh1d\/6eEuJzdK\/U0tbYdlMsDuO9a48xBsPvsRmd8bUeSiJXIFaAZCGSS9fCrz0qaiDjZ4CuimIjOiyOpzF7SD+wJreDnI9GYOVS808TIhryLKGqnQvWPDzY3YOM9hU\/acVzKvUcAVytBUSTCkbQVl7KIgS47B9juMhmernRWy+rX6weIitSGjq1rhZ2HBw4ID2DMt5rCB6ZMQqsBoZYQQQkNn3XolWL4DnV94pmySsubyoGO3YuPKB5+o+t9YbQBY9iH3D2jYEBBr2DjRcIP4NSYSAWQCRS5rnsmksSc6jBs1GOBvxuAse+bj5+rOjD+xhVmE0z+59ofjy6b9A1+hcW3FmvoNjRAO1R6YzRLSuzgd6QPVldu99vw4f1XOhtclyA63O+nwbW7m\/L6szYbc6gBDwKCOsPyjHZ3GrH0v5yi7irlqPHIVakXDE8LTySrxMg\/Qwx2y4Kxc\/nGpQ620TO2MNVMZOrxgCFm3VW4d+tUEn3hd6tkOoiZkW5qeacBIBeTAhR43mk3lqjbpJgHFhUBo9s4M726KPgFjLD8UfTjk7h+Pn3mUxA14kAFjjgOhtzles+nNNw6jH7\/j0HoPyubKGE37pA2jOGb9YJDBFNrGT7RNoWDLgZmr8SEIbPLoDVnHFQApotPp8qx5HsMiBFa6I2bTOQ94FYP3DrXZdU\/EGYL\/s8ocvW9oKB8gNen2wRMEw38X+HD2G1Af0XEAbFZNhMHkpTRKHmVFgDgIQuVfT\/zyfrmuoZLhdrXF3eWk+FBs3fweUBaA\/MeFl53T7AaByEmiwxT5Fho0D9kuPwTOAQDLEv5vA75a57YkDuEbEXVKas2Lvx0gDwbywVaPiGZYU1N+1EhUlKyZuAnJ45oITMCe1YkRFvmmYensQYn6AHjz9lGJnmKL7COrcamw0Fw\/bPcsdk88T8hXOyEVL0uDVyadhMCD+61bMVPsK\/gkCszxcYmiRqGjnVQZ5IFdQwgO5jkAqzAf10IOoSo+r2AnQNW9B4NMgEeeFIt59Jt\/Rh3fc1giUzVvYD0nIrTmiExdgz\/cmAC8f6L7J3\/B34VOausQghrIPjETAnN+tBQo00Cxmx5O0RGaUqTk0axcJSOgm79V56WPlzeBDtjbyfToZspxIDAcQnVYoGf+y9zskgP3ECzN3GfRVUqWOr64hIaZmzasnyynvS9ftz3XMgP8IS1DuQCiLAH1ZHDcL5i7KaMm\/LGA8d5wuO0ySJnwkl7QnL0tchGKbnSuv30OswFXG3yGQk1cYsP5itlyrbtxQGTLpiwjP49hJUU\/YKTRU5cJA3FngU0CJ8e9+4W57C4nn4T0bL7zGcoBHZKhj26YF7UTEYufgMUcsxMb9kxquLiO3T9sqC7R61U1+Ohr8hTPd6VM2f5ghHd78ObZdMHhsjyUox8dHPorNSFL\/9J\/2abaTqK9Khy2JF5Jr2k4BVsGfhuGTQl6ZUa\/s1ALiTc4v6FtqpJI6ALE3lxN+Y8xlPUoDH+1UbH9PPkBmnnZrX\/85ix\/LxxNywDV+gNNXq9rudRiQUd9uhRf1qfirnaCq0+RgfZHnLPIPIUvzxyBJG5HyweFQY5qsJ1h2Oz+K+JKboWpl5jNjtdVVseKn5nuK6vkw3wyU0FqSG3QmIPEEe99Mt7GledwYTxetecJcDxqj97wGX26zC7NXc70mqmarHMW\/K9bd7YEB\/EG+gURHtnXJhVPxNHfbEgJvBHNzzTUeBadqZAeWEeZ7fcJPCBp5pWa8qXbwrOjTYNLQWkOn2jAvulUSX45sLyM8CHMe5b76sl8nOB+LWTgb+T26swo9XA7sU9WxNiz6yukJsAu0IHV\/DI67cDoMZI7ztP717XsrwuUajfLt+V9eYUSQHWg5TmtkuwrjZ7Pv2BelBmYmBFmIhcQuikm3WnyzRX9sh+5j9FViaeTvg\/H9m0CBKJIRtc91xZu38b8VBvPC8yyhe2or7mnSBFrsqn+u+BLX0YFbYndcekY8AzqGcZVQNWUoiK1FvoZ\/YRM4+QOOeWUPUWUzCBJEM6ps\/WuIMwfKm5eVPss0pOkrDctZyrhZJpLBBZTTe5DIz+dRvaEXrG\/WaPlxlCGKszTTFcXF0z6Z60sL+LXSmRvrh3weGf5CywDQUvrUvUbDHRHlXDkkfvEmLPjGzk+MM8nwJntHS7JzIrShXV2sGYwmk5HufZYCXwCRNDXSomkW0tk1xBDV0mfFU1Ca6t+yz6M2txxS3cnpwbHPn8SVr1bjYtcIxDzF+6vam09pQT8w1zBzrFtkfJWcGBdEZOmNaIBHmCqqITvgGYdd5+M5V1hpWrMxtpsuictYxNcMyC8+d1j2+Rx\/CZzjQHHR4cbXQGZ\/tZ8KUyywvhD0V6zgKF8UXugDHWNFTyFAIRTOMS7SHxYaWxK+qxg6E+EOVhgsOhnRJdfU4wDNf33z0Akh1Omaj6o\/uqjb36WCjKJhldN9ib05od5dW1q+lmCJaqlHTaluFRnH9zoA+bkYdOKtcNFU7TaleJ4\/dLVlHKEr\/8m888XIbHy6GbbFBE+jCaFStDULcv0QuIKlecaJCZThgoPsueApQalObTOi3ZnunlkJ7ewS+U4Mx51GOWaUm3InDizKohdVzslTUPQXt9TMzLifeUIBae0Rc7geQ\/58gwBP0tDeCqGxCtLSWyiLvDsOkJKKcycQjkxC2GIMz\/g4fK+e2VSvDZSj\/ZK2a1rhQvrtJsq11dxqh8BEenI9bGGzTH4wSvXL\/pt4R8TLkzPBK7LcUx2SbwAuh8cylT2Toevh0OeS+k1K6eKmWa4P3kJBl3IMlx25bkYRzUJ8vXUegdctgEKjZ4UyVGQ8XvEECZqjtoj1jXVzqsuIMW\/SAxhSnW6MKrRjKD\/cmoXplRGnLasvOE0j8gY54kUZhxoKedhia1kZiHAeOiYFurChsXsRb5Kk3MSsQxsdZ6fgSuSuMv3jgJo68EzrcdV2onRCwIHFHjb7aYjlhB9pYQIfRs6qMtZMl3qRec\/fGU7agDE5ctFZPx6oWOKo4BbJ5pKVsawRPMuSXESo1YSGb7uF3QYE0IUDcjxQYpJ3jsxyGV+NB3niyOHHXN5e\/fSCd8jk2tmGM1Z2zD3Wv+GSudV6m+4IkcIjkOWrzuBEgMqXLuBhN9iKuxiVFo+thPsL6viY1QptVDiM12NF49rBHVOIdZzCJ2cRrnY13Ocg9KzOV\/9mVj9FtoFya8nwhz44PnXvsishc\/NzXx4zd\/9QbOHLdZTcyLi5exk+jmE1rHLvdb06vSKfOfv+7Jvqf+5\/OClk1jV7L+8G0XZLgkLkGCCgf1cK5PJU\/HvTQ7QCBksfZLT+x9Y7q5fvPwf3+qLIGLvKI9YP13QNrv1LUiH80RomVQTWK+Ykzbxh9hWPeKqm94zJZZM\/g0kwlG3VythUre25iU3PDPaz1+7qvRSZmgjOhyJnIe6HToi04eA4aQ1LqZF7LDZHfiq\/b1dlNfzWLczkRHtEPcrhKbZvQ9CuW79RFoSnCZahq9GaZneOalxdnEZT7L9UJm1DNB\/+v7HR1yP7CI7G3n3OP+eS8x+z8v5Dyk9T541f6JHzABy8Ga2eA1XAN38fWGMOZ3ECcM8psSSXAcxfSYO5HpXtRe4RsyeBsw9Z0ExEnFUp0dI\/+eUwENCFWIiaw\/C+ZaNTSLtqhO8GNXw6Gritjp2BK4nF3CM6ZL6Pi\/+4ZVWBhdOo3HcPdkW+4yymYMwedbjqjvMFfD4SbBZsKgIG3trX\/IcpLepD+6LQL58vtzW5SswQEEUt0lsstoosboMYCq6tdkj3XjKFf+kNfKZ2xraYCYsWONTf4lzZuExgvqGUT41hwYwpLOPh6TFfCozVgb\/OHfenMHI6HVchkYUFJLqp2QEJO1T3QT4\/FayWxfk25gy1svNsK1uV4nE6Tp2z1EE0W6vuuirtdFM50lUZy9826KnrBnHCjb6p3iKzkb8qBRW9T8oI15om47usr+0exHUTrBdX7RoJBEyoo46dZQ5P497VH+m86wdTHKQ0a6QbgVQ91oayFF+C9Acr1rU8sQ1bl+CMdSWmtGFmVubtZno474S\/BQkKT\/nw7U3As3LxusV0+qut+VncxoS8fc3TyLTowPV1pz7C5kz+XIbRVC0esYSsKyIid0MxkBSrz4Jxv0dZQKf3WcnHYB\/1IXVNyiADlgz77nBa9BiJDD\/ssvyLmtEfWEDnEtEQuMkJTnMFpLBmsLrZ0tW1z2kc3M2IzqIx5f2pS8aTZyhRtdjjo3HMVTMGuWdWVHmDvlb\/AwpDJvw74qncPJKvV9qmgHeIO1GzP0VJxQgs50UDxdqjyKPrGBkrukJU072SqX56LLcAFGC\/6TJ9MBgxWlVA8LUnr5Swd\/Ss9SduFq4V5IJpQJTY8ZiWQoysaGtNllPV8hzNOwUv3NtgSVGoItyhCDJXrNTcuOMOddF3UIUgvZMFuFfHY9Bm\/ZgMS+4ByDYPCUDdIInz9+uPlyArcoh9zGlGxEWrHLbG20a4dyyFUP1ttFJb\/KjKFAM\/9dyE2vra4LCjYX3SL7X1xkLINfKzwZ+\/UqCBtkk1EBg3d62ddQWYHzhoBmfKYoNYV\/mCmInvtAqDrV1MzmDp2fpXv2NfQqXtpiDJ41eRz9PeKl6bB86i9pPDFb2Eu2fxhI4IkuZmnAZXmeyZcs9TmC5h6GpqDrUlzNULHVFdxQhT6g6eJhPaunJ2dx0E+VwgHggEzvQMdjzyWM2mPQhKntUbiVjWVmsx2Rmv6LcA6pmHsNrKQYTvmRJpRHqNFyA0FrDOY+bf8oJQlY48Ql8VimNH6H1\/cAG7GRLhVHZ74eNKddbEysmZWXE6uBUPw8koO0zf6ZpWu3rq\/lYfSTKvvRZl+PECdH+m\/SW7eIma1r6giXKpVeUtrgygsUo0TW\/h3hYZLjvbr603tRdtToIMXtpZkiz9y3bgyTg2jWVJocFBxdFDTK7o7eREyaCl5JCgZQpkUxyxSk78EBnud3cXGS1tOgaxmrkLNuQAH3w5J9sAvpTO9\/kj+FcS8irrSoXwN+0XZm0aHwRdgTiCIV\/frpjK9ddCTt6BUL+YyjuGPoMwkdhfUkVfTFAH0tRjsJswpcCyqE3JUILnb9GhbW1+x7ZmAQtJWME7xCSeJ+VerzWCCewGKuGlSJ0llYNkb1P+p9Kj5sSWN1Qm7kRz8psnXRWfLvtmdyWH655MqG5zAspc61EAHSyyta4U4zLdSEuDchVOpRFov\/M9snimmsIfUMoUzxhajcoIN4iFkFh7gKW3BjayxRQY93JsrlzOaSdQvt2C3AE29M4qGJpE1MNF6taeKhT8gXCURvxiYLwaVMXM48lQ5NRi8tZQq8X0m7nkPGnpUk03EiBpujpPXFDzvmcOtDp\/MAgagyNEYqNdAVrzKlWOCrUaL2srtopZwiUx+SAsGs1D\/TDnUD55\/YMzGSiD6nN6GLN3Wx8LYOj73EtTDGKgae2bLSLD1n\/0W0e7o1K86a\/d5OCqXYZkejL57023ujn7tIRzKEqKa8FgF5Fy3RmoHQ0JP9tVOCo9Rwamk2+70ZIjWeCpC90RWKoF0WC0YPhVwJ5RspUBXdJttF79WJgOLy8wcIY6u2UdrE4Ua\/oD0OzllBrDWeMsW+9FWYpO6aLqGQFbFarlVua7ctZiy5Fp2wMHOY5g+RCzmSTmul7HM2SkimyhGPzBLs\/WyYU+UwLMCJKhn8ogy5MFIO6CgMOrpu","iv":"de122877056b3b99a12f66bd6ef685fa","s":"1349699784ea3fdb"}