Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.
The CNN app for Android phones is available worldwide for free on Google’s Android Market. Lexus’ ad creative features the CT Hybrid model through slates displayed before video content on the app and through clickable banner ads linking users to their mobile-optimized Web site.
“For the new CT 200h, Lexus looked for opportunities to reach technologically savvy customers,” said Nancy Hubbell, prestige communications manager at Lexus, Torrance, CA. “The CNN app allows Lexus to introduce our new hybrid vehicle to customers as they’re using the latest technology to access information, so we felt it was a beneficial sponsorship.
{"ct":"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","iv":"13d10c382e7ec9f1d405627c5a27b1c5","s":"ce3a58cda4fd11d4"}