Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.
The CNN app for Android phones is available worldwide for free on Google’s Android Market. Lexus’ ad creative features the CT Hybrid model through slates displayed before video content on the app and through clickable banner ads linking users to their mobile-optimized Web site.
“For the new CT 200h, Lexus looked for opportunities to reach technologically savvy customers,” said Nancy Hubbell, prestige communications manager at Lexus, Torrance, CA. “The CNN app allows Lexus to introduce our new hybrid vehicle to customers as they’re using the latest technology to access information, so we felt it was a beneficial sponsorship.
{"ct":"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","iv":"964d93e98a81048866d9af3738e83b98","s":"5ac8b72520c5d33f"}