Automotive
September 2, 2025
British wheelchair tennis champion and Lexus brand ambassador Alfie Hewett puts an innovative pitching machine that replicates the shots of top players to work in new digital content. Image credit: Lexus
By Amirah Keaton
In light of its partnerships in the tennis space, Toyota Corp.’s Lexus is providing fans of the sport with interactive experiences.
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","iv":"7036f5c785898cd433eadc422e69a2c1","s":"0cea090047eaaf57"}
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