Automotive
September 2, 2025
British wheelchair tennis champion and Lexus brand ambassador Alfie Hewett puts an innovative pitching machine that replicates the shots of top players to work in new digital content. Image credit: Lexus
By Amirah Keaton
In light of its partnerships in the tennis space, Toyota Corp.’s Lexus is providing fans of the sport with interactive experiences.
{"ct":"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","iv":"8b8e2a473b54b1d0a06e3ad48385a4c0","s":"4804480ea447bba6"}
Share your thoughts. Click here