Automotive
September 2, 2025
British wheelchair tennis champion and Lexus brand ambassador Alfie Hewett puts an innovative pitching machine that replicates the shots of top players to work in new digital content. Image credit: Lexus
By Amirah Keaton
In light of its partnerships in the tennis space, Toyota Corp.’s Lexus is providing fans of the sport with interactive experiences.
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","iv":"dd6144ef7b935877dac6d557d4a02220","s":"b6d95ac838841ee5"}
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