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Lexus unites racing, lifestyle aspects of brand through Webisodes

June 9, 2015

#JamesOnLexus campaign image #JamesOnLexus campaign image

 

By Joe McCarthy

Toyota Corp.'s Lexus is releasing a Webisode series that follows its professional racing driver James Rossiter through different aspects of the brand.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam