With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
{"ct":"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","iv":"a098e3e1886db25d989b2a89b04876be","s":"d930ddf223fcbb80"}