With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"6b35000aa7ec8597b75e5be20fa07e20","s":"ea2dbe23d1f830b5"}