With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"cca64dcd398a2f053a7a56a6d691f579","s":"2a43b8afb1600ea6"}