Automotive
May 4, 2018
Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.
{"ct":"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","iv":"514c189b9760059fb093e6a57825be9b","s":"849f23b3d549bc3a"}
Share your thoughts. Click here