Automotive
May 4, 2018
Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.
{"ct":"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","iv":"1f5a32282e80b738f0b2b6128bd30ed9","s":"0227671846ea0af5"}
Share your thoughts. Click here