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Automotive

Lexus uses wordplay to demonstrate the power of hybrids

May 4, 2018

Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.

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  1. Luxury Unfiltered: Opting for access over ownership, the next generation is redefining luxury
  2. Burberry returns to London in latest campaign
  3. Harvey Nichols to redesign ground floor in Knightsbridge
  4. Audemars Piguet acquires majority stake in Swiss watch component supplier
  5. Watchfinder & Co. names first stylist in residence
  6. Boss flagship opens in Barcelona
  7. IHG to serve exclusive Moët & Chandon sip at US Open 2025
  8. Ferrari previews Hypersail yacht project
  9. Europe’s largest Porsche event draws record crowds
  10. Redesigning luxury’s growth logic: From obsolescence to regeneration
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