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Automotive

Lexus uses wordplay to demonstrate the power of hybrids

May 4, 2018

Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.

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  1. Hugo Boss debuts modern rebrand with star-studded campaigns
  2. Young people are buying less, buying better through luxury: Klarna
  3. Boucheron commemorates historic rendezvous with new collection
  4. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  5. Kering, Estée Lauder Cos. among most inclusive companies: Bloomberg
  6. Chanel gets consumers talking with runway horse
  7. Day’s wrap: Chanel, Bentley, Brioni and inclusivity in luxury
  8. Kering cedes luxury watchmaking space to LVMH, Richemont with portfolio shakeup
  9. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  10. 90pc of EV shoppers acted on online advertisements: report
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