Automotive
May 4, 2018
Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.
{"ct":"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","iv":"89e165f33ad2edaab413ab5d4d1778bf","s":"70cf008dda6f78da"}
Share your thoughts. Click here