Luxury Daily
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May 27, 2020
  1. Risk of fraud grows with “buy online, pick-up in-store” trend
  2. Weakened department stores embolden luxury brands to go seasonless
  3. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  4. Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
  5. Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  6. Employee experience should be at center of reopening plans
  7. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  8. PETA urges Prada to drop accessories made with skins of wild animals
  9. 4 trends in luxury accelerated by the pandemic
  10. 10 steps for brands to journey from privileged access to advanced personalization
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Automotive

Lexus uses wordplay to demonstrate the power of hybrids

May 4, 2018

Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.

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  1. Risk of fraud grows with “buy online, pick-up in-store” trend
  2. Weakened department stores embolden luxury brands to go seasonless
  3. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  4. Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
  5. Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  6. Employee experience should be at center of reopening plans
  7. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  8. PETA urges Prada to drop accessories made with skins of wild animals
  9. 4 trends in luxury accelerated by the pandemic
  10. 10 steps for brands to journey from privileged access to advanced personalization
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Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
10 steps for brands to journey from privileged access to advanced personalization