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Feb. 16, 2019
  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
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Automotive

Lexus uses wordplay to demonstrate the power of hybrids

May 4, 2018

Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.

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  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Mandarin Oriental invests in Central Park views for residential project
  4. Could Prada’s move to amplify diverse voices solve fashion’s racial blindspot?
  5. Zegna launches new retail concept in New York
  6. Tod’s kisses spring hello with playful campaign
  7. Gucci responds to sweater backlash with diversity initiatives
  8. Bloomingdale's gives flagship beauty department an interactive makeover
  9. Mercedes gives the keys to special first-time driver
  10. Chanel debuts playful take on the casting process
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