Luxury Daily
World’s leading luxury business publication
Oct. 17, 2019
  1. Luxury watchmakers lead the way in owning pre-owned business
  2. Brick clicks: Why Maison Atia chose New York’s Madison Avenue
  3. Omega introduces authentication program as secondhand market grows
  4. Luxury hotels can leverage social clout to attract young affluents
  5. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
  6. Gucci’s Chime for Change looks to give girls the right to dream
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Register now: China Outlook 2020 conference Nov. 6 New York
  9. Travel brands must emphasize values to reach consumers
  10. Day's wrap: SIHH, Rolls-Royce, 1 Hotels, Hemster, de Grisogono and Karma
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus uses wordplay to demonstrate the power of hybrids

May 4, 2018

Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury watchmakers lead the way in owning pre-owned business
  2. Brick clicks: Why Maison Atia chose New York’s Madison Avenue
  3. Omega introduces authentication program as secondhand market grows
  4. Luxury hotels can leverage social clout to attract young affluents
  5. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
  6. Gucci’s Chime for Change looks to give girls the right to dream
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Register now: China Outlook 2020 conference Nov. 6 New York
  9. Travel brands must emphasize values to reach consumers
  10. Day's wrap: SIHH, Rolls-Royce, 1 Hotels, Hemster, de Grisogono and Karma
VIDEOS
More Videos

MORE IN Automotive
Karma begins accepting cryptocurrency for luxury cars
Rolls-Royce courts daring audience with disruptive short
Porsche partners with Boeing on flying EV development
Audi teams with James Beard Foundation to empower female chefs
Mercedes-Benz adds AR activations to Atlanta stadium
Lexus explores connection between drivers and design in multichannel effort



RECENT ARTICLES
Day’s wrap: SIHH, Rolls-Royce, 1 Hotels, Hemster, de Grisogono and Karma
De Grisogono launches 3-pronged art program
Karma begins accepting cryptocurrency for luxury cars

1 Hotels expands to London
SIHH rebrands amid push towards public inclusion
Rolls-Royce courts daring audience with disruptive short