Please click here to access the archived webinar, “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010”
Lexus, Walmart, JCPenney, Best Buy and Vicks are examples of brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
During the hour-long webinar “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010” hosted by Mobile Marketer and sponsored by mobile ad network Millennial Media, four panelists discussed mobile’s progress over the holidays, lessons learned and best practice for 2010. The webinar panel was moderated by Mobile Marketer’s Mickey Alam Khan.
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","iv":"4588198bacf1c63ec88d701686796537","s":"d3cf9308814d9aee"}