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February 7, 2013
Book excerpt: Lifestyle Brands: A Guide to Aspirational Marketing
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o8qiDo7YsT4Fj2fZHoKhJKOXHoBUzt+TCTRDpxjbS\/Duv9bzM9sLjdtp1kyafJ+0CJWh89gYoPvKRCUfWYs2ZQjFtRVRgBz0Y2G9oeqPMZTpBYWJO3H8mxQhzxIAsTpMqj2mwwxQWuWJ8i7VuAFY\/hUkEyxBGpuuPgiELotl33uyuvT+\/2FRc9WqVxNelRM+x0rVeBln6+q7R5lU9yjGb\/LoL40EyT30+xONeDrJANBKWfJwD2G74\/VlO6sT3eYqPjoNbXf7VUIW1zEkGX2ou9oDmWw\/dwSyFGzcDgc3HctsV8i1w+MprqdzuD5L5IohXZ73KUDH49kW4Y5r76wRECuLgkCylAdXgJGHR0G13fK66fnmZPIqr\/KazpUeBtHFgHUMfsr1wRRsyc5Z9k4bw4bDmi6aq9BHYPe8qU7F12YjT\/hCu2fnqpjIcH9Y9XBl0zKUrUNovq6jdRcESWJd3Zo5JZX12w9kf0NIllceZUmo+aK+sf+p2gFGrnUPjxDpexfkkjmhPmGiIr5U7bZiD4Hhv7SI7L4bjrG8efEfUf3+ibONmKXBiyLi6vDI4XGaCiTjSceVtFwO2nLmdKyeDgFSuG3Fb08A5Ys8oov+YHeMMIzzCdCwCb1vvjwLJnc96v7+sgvWIS492tVsMN3RVTZvm+SDiwKfMwBCgon0dkxn6AFMa8j17RQ94iSMIDkoJ3qXBzELPGWaKZZPr1gd5\/0OirbBht2AgI6WjVHJvG6s3McI9TZ+G1mI3WSTBRjyHqjKsORpjhW9\/Gkp5r4XHKQcGwFrKqTYzmEkBPOAjAv0ASkWGmWRhEygVdEIa36Bc0U8VfvxTNsfYJ99dTQGTGkvLFnck+Jf\/0QidXJ9Ie0VAgdiAk15YsdxPKUtMoh+zA33fe+1hnB8zW2a3B86euw+yzXm13DHQBhC7ies\/VeK3RRbiwx8pPYF\/vf4z8n\/DAobN1yTu\/JdqUocbHYkBVFzAXWSLGlPaMryr7MdGXVZY8j1Zv+B\/F0g7JRVPq5GMu7WJp6s9PHYk3YsFzLQLTUvGILoF1sV+2s1E0z441YjIfX7vWSk0qbwvq7X0g1TaFK+JHTc9KpJa6KpPEyNZHw0r55MI8ZYtG51yQCsliCB3GLl5dNV7T70UhpppXwoHjTGcrvAWXdUfKCdvltwfazpAUXLl6j4f9pL0t+K7H3o\/53+qdqJqnji++VhopEKXO55fPSYeth34dR9cbKVScnG8GVMCXtKzwiLT7OAOJXVBnI9advkSGydYieGlkcZOV3xToEND\/ZItEFg99ZzvaDqYugUmMDFxM84Xzllo4qObAuHUsQGqSg3eDJL3xQ2wkpkx31kQVSjOWwsn16XT736ZaSeByl+xn4JOQLIamEL9as2X\/iEkcPaPJaSsr1nxsrhTFefgvjpNJilOZAAs2Y+YTXN2uSTVJFIWH5Sj94CiMsY6IuCEfSFSahcA+DSuVfVCCS1kV1sgNWjm6ShLzq5fEpz8yRZe4RiHi2kOn0+vhYJJ2rXXt4yq9GHpkAZv7jF7\/Q2HJavUCNi8ne9ZCPujbwDy4Y6owa9NmfmXoir3fHS5rBluu3vgt3ILH5xAPaW2y8ypOBYMJF9hAOU3xO1biTUvYjDBGOaK8Cv8\/fI+n5hs55+qYubRKLr1UUepweYVpEOOOUZ2ky3LvzNWUjwC8jGFo0Geu8RoPu7DEX9yYgasoi1SJNScskdIKE4SZycUmfvjAjm7MC0S2yVeFDRA7\/hM3KQZqZDZW6RJtx9uK6Ra8VGal41a26GFnuB5corUI7pEfI\/n1Bkr5+tmtB7ZNGo2lWSKUId2P5HBUUKoasS4O+2cf7kEbGPW4T75NehA94278qQo9Qaeqmg1sJgtkGqbcfLhDbwtxc+YVK1DJMYASpKYpiA\/75A0RHVZbcmulPc3Z3fKt3KYUfF6109m\/c5bPwQxbyJ47TEYe0FLa0cZ5KtkvzCszQ\/6Wi7vUtd64XPSKeBDiBcjy5mjHRw1ejKSQ0YilqZI7dfahuVoBQa4oB6nswIBjJFXmphTz4WTyZlvCO0jYa2zY2XUkjSOq6jEMHzLjBMtcIabtX6gOATSLvgrWyKARo8veRfs3sLIE4Ib7XhhrIlVOP2nH2FGPhma0qHoJc1dJxAyx1dOxSDqcz4FkNe5vXL\/sUcSron\/aemDgQo1PNI4LD3grVdW7+xFgsOe0aT9YyCMfuGN+8VtTXDfFR\/\/+ikSoUruYrqLGupZ\/QiskN+EsVlGt7hRF7S3xd9ZoBLwbn\/+z+0VHcd0fODX5Q\/fH8PxoAmKleYtmXu2Jz0AIgN4sDOEz4E8PClrmnROA7khiZlMH2+XHAAOKjgZ8AIEBvPlSKAOugjhOWFpoe5V0V06OIXHzSfptcAC8pz+KYforvIxKO5khH+E30m8iQHp9VTmHbUVljL6xk23zwaf2GKuWGC+5X6wNV3qZb71ZgKVMCrtqzfW8SfDF8kBqpkEAVp1aTuLu3FnqTuHx8WeDAJKhToQkmDPoN1WHyKc9eVM51w4w0QJmyHIGVn5RVFJ6rVgd2U2GBSDsF0z1ooO0hQ4aaFXRrDpDattfGP+D8zyGqcSEb\/YoLkQhulOZzeqcl79xUaSAeFjbo4sIh1zC15r1f8Ur330Ti3OiRRkrXCe5mecWsryO5rG6OZWGNKP58\/3GLbIyNKXzelSl8A4+7g2vvfU8MCL8EhkwpqYuU9eLTwSHfL49SDKQaqNQmnAaU6alm8X\/\/k59yO969qXnKD8X3MabN6+WbcDEQAHct5LuKHJreuRGetqz1Om9nPh8AnNMNZn7S2K\/LbeahrM\/WNpcUQ9yDX\/G4X0eMg2vooUt7OyIit4eb6CFiNN9GgLspleEGW9zbivx5Nofb5vrBNMWfQOdzxQLUFuDnKcGFKfIaN4H9PNHUFk1324UvpraK4m\/aIOIjA7VHW4tvvifWn9IkJfIsTSiw43H86vtOvmLg6gTGKRFD4gEHnpCZobSE+ukj9Y730XFsWpsQxhVKfW0tsl6peEoiNc6XFl2OGKW3O3ZXyDjAhafBGHvXJEvTGK938T4rIDULL9j0\/esmz2itxl\/P0Y8UkInyExgz9o3Jh9ldzJRY2PJ99pFEzgf+1igFh0X3COEVzNiZNUep+x7KLTA9GXWG0gJCS9eBcVGU+Pw9qdyZnkgvLuyFpDHqVkQt1QjhgHYfmWHpRuKVbYY7RFAh5aV9h+ZPbpvmNTYF7dFbsCGHjiPKQjznGLoWGRXvX8n2llIi5R6eBdnctR7Bs1So0GiK+tVhxdMswrhX0xjqHsAmMBx6OZ2prezMEEGK0ROcM1qlj96nY9vSxEBz1fx8sju2CPiImxnrvij7yIfFtr1qdDCN5jTt3NKciHqbhoB1331qXwraZQcXrN3XRjdH3U38JOcjDOC7ColK9fb36Xm\/CraUCGSTBEe5+7o8ahsz5yLZvpvw2jlXfRig5nhhrggduOlZFyhxYBTxjOXIQziARGaIklJxHmG+a1PtcHer7oQniLb7VqZTqZkPoevFxzcIeyTlw7d9w4V2Hs9Dojji\/lqLEZ0RJwqlR0YSNxi3knCbJE4YeUl4\/CJSVIvevNjpf7ROR1wTDN7BuKJxbxsFZqvhdglM8yQPk3RAxkzTZ+wgQHX8Lto1+5nqlPLQW\/pPQMkLjC1p2gQRvRom880aDTcgeXQVq8sGGrBgBYcgR18V3VW9ivzt2cCH+aYSv5UYNzJc1WmR3S0ceSTozaKfUopzgDGlrhYGWHyCfSt5tFJhMluJT4g3amuOVudQ14YW0PDPgsOxrzFMOdj\/Q9juzae25g=","iv":"3236fa777cad4ea780ecc278089b9a2d","s":"0356183023e5d66f"}
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