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February 7, 2013
Book excerpt: Lifestyle Brands: A Guide to Aspirational Marketing
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j+CiMjQcx64Qh9GOxo5xpKpTwoUvDd\/Tncqh2x\/KzjiTZs1HosytW73lz8fBDTC5Fmyc7r73gA93i73xdnRF57yKcvpHopVN1iAvUKCDyt4+YtJJw412hE\/PLbs3gN9\/CEc4Hq2q7O5fDgxhLoCZ2jtwTuQQFo0jYwzyVLTQE4uG4st\/BdkdaXhD\/Ylu5ZOvVmg89IEvZPlXNqCcmRhs7XqR3Emqv1E7H8VFMd+X3mz7yeZWiszUpm7VdHdu4TUI12TEonn2lKwoAhsQghOJbeevTRetbezjXy8OURkwvqNChRmn1TUwR\/63103hIjGzKgWElAN642bDYAJu1tSrHCEh3qws4+VN\/zhkj+ecJi\/M9wpeINjmrRHxUFKJBW2yerKr8s70ES7Oz6xrKpsFTiImJB2BgORaN72zw9D0dA\/CP72NpR\/ZZcHGsy+xIqZiLIlpRzRRcWfar+15EJfgh5K1NXp6YJYhwTU\/8zfFg07dbKbkVGi1gY8bc1RG+jkSkZPNgEZNIBmefVR6O+yV3JUhZsrlAr8VcinhClDu2GuY+B3xGfG3MN52+Ozp2pBhKSdH9FbXAgjz4rn\/zsdlnB7yo0kJZmLe\/N0bY4tUG6tgma2aJFeX6eH5S9Xk8Qezw+EcONvowIDIhlFAYYVyOAoSdSA3\/raSHU4cQcgOR3QGp93WmmI+zvnZ3SM+8M7A+ZiQk4sr9R4SPyO0d9R7d\/iuz+G4vQDlaXLMs9PIyqLPwQ6PuQ6t6QjyQfWs2fCFgbs2ej7U1Ka+NMnq6wr0SwvVEpMRKFKuUxijwyhYrJRWUEkkGyZ4x7FOcv+RADwXHRI\/dRogf4YwZ4u1+Extj9z8oE4cZAztTnYnz2CTYDrKkZEt\/yFcbfqEfs6tJ8giO4kHFm4fY65Xc13zO9G3+S1a0WHOn8cK8WaKdrnhQ+2faXS0WUH8lUynPfJhXe4YZ3+kurnDQnVX76ISrzt+P2UW2\/Oc1RO0JKWmhHKwpDeEOvFXIaKgmqslrL548ZueuJt6bOmAo+6FAjF71O+TaSIZqiRCDJMgoGFjwfLZ0b5q\/Euy3ZWIZh9nD\/VSs2loENuRBmAAFlxRC4f5ec0nobdBeer\/t2r1u9uR2h7fCFYZfOFo6ztIfkf2cjR7LbLFsv3vdf3bofcPvkHppAVpMjoWKew6eOaJ6wYlsCuysFGNtc5KebF8rkHUtf+kD+myJYnihzueAxK+n\/EnF9cMIGq5DMGSFgrMbNMjuduoTnfgkOW\/TNm48ASuzBuf7b1yJCfeApXaMLTq0Zs6kxZzj36Xt48MaC3zkU2YYP1pdYqATGc3lJKiRG6bUgbFQznn3\/cmwxShcTsxO+HV7ldzu6DLF1XynPdNwwqjLW\/BFLnThhQUhAuSdLRlFSPORr4A9C30B+ufeitw\/Lx6bxjGmZJgJxA2dAMzoOmTvLCp7XuVMIruMJSIHK2pHnRgDUuICKO9L+bgKVzakimjpF\/nfJdzUPJDhHVyDH\/Yvn+x8aqxP7A8Nm4\/m6x6sJrtRdAh8z52YSJps+\/2G7mBLPYmKCkL8PekOrznwOJ\/F3eSSp3ZO5g3rExcH1IzrxhpeP2XzBE5IAfc4OWMbrOJDkomAaYxFRx3gkxDEqyrq4IpVSkrO14p0TDTTXVikkW1ek9rHdb1vafr2J9P32xbPNLp7K8evbWWaYZx8LkCbMUHFdsX+MmwIHB4JHZ9GwIb\/Z9coEN9cZB0VYHW4YqJlfatrisk8WJOiyiA8\/fYpRbm5kc8DYzlXDur9SAz6rV32\/sts3T1jWZGOdjdDCrov5ISU72zPvOK0atGyahFDg0M0edWmWiDVX8HQI6k6LYO\/HCJzfwehgTNAhnlJkYQxsb8hzcQJDL\/qdhuDs8GPBA3wAjXtvJW4pz53JxIGufDyQHExX\/7KA29JjiFfijL1UUH5niuIK3gul2o7CUsvOiT68boGLeVVUzrVayosBeIxwGTvQsQnCw+jDCK8vsANVl2HNMpZBy6UpziH1yZbihaiLIG\/9pz8l6yoAr\/j3SRH0VSHN8nkww1ENAnzPHDym1oL1XFwl\/4x9J8Qy+ypg0HQjTlB\/bchDPKRuAspO23ViLfHGAb0ReXzac7p17p01e8U9aFOt5pKzSXvp\/KK2u8+aVna\/090gidF\/zxvIXjgs7l+tW4eytqYQ6zHVwO+6Xr9VIqr5YugL+ibC5BJpsqb1Dez5R+4GdL7FUW7lfZTbPqB8vPzxpb7jzWXMst6W7DZWJGd\/pI\/GSk\/AIfe\/99\/jORvUeaSmCjjdB7nelSgaV18TqqyMPd1znDdYlzdDzM9r4eAE3fChivMzmvALQkgXKgYLR\/u5UIKv624j35QNcoe1tivV9QpvP2bFJJeTGBVG1KvMppRdyWKFkR0xIpuytT7UWweUuDC4xe2J7NTtniLTdGMBBrDjRFZMn1F8Cwck3ndVd7SIUJsGYsRpr83z\/ePN8Pxs\/zE4EvHoTMj8097WsJMhN8Dewy1vKwfKK8eeJi8gTBAqJTJobj\/6u6Ztr9mvaxXT+Ik9upX6Q6Xm7BzCGWT6C2ec6SZ8VRonLVNBqyv5I7Cv5YhqOwBS\/wl6SCR7\/gyOYlAWLn+UsZcvgs3UaiwyL0lLjguWdoF0J7Xgj+y7iabEwa4y59ELz0zDbBzU9Rp+nTegFaR9rCN2PUiebV54oQKW3K\/3s+IICU7WYOStEF0fVI5P5+TqACONEhAAbO06UCKaS5wRz12r5aMsNujZ8axkg9EjDb+pZ+PLlkPKnWqrql9xwAM0OfUgUF1Qpf0wzdjrp\/AqnH2iAgY6az2\/0QIlJybLcOlSo4RAsOk7JNNroCLDFlJ9F+kQZI6WC+MT8RHbeTsqZtNaD7g2PFvIeSRclLJeWu3juou0VbbUCfGChAy4\/7\/J5Ar7tg+\/wVY1uezGCR3I87z\/EsqeVfwy6HgnqtJd3fZxm548bYKSLMI65uE3YY7p\/4sBj+BS7J3G6WSvk5V+lnx9sJKPg73zaqW5PKakZbpWc\/03arnMlQj1cgVnh\/is5illdRyCAWlZMyVcICrF\/pmk5Wq6MR3aAGSuBIFpgUk0SEKLdRSV0ouYrKLYyII0Q8o\/fhLrkVF2eJb8rlfcbJnLBVQcBYB2rdSFt7hA29nTr9uHE1EOCJ6AvVV9iPwZUn6k40vuhNme0HeAaN07FklY0IrQ7hFakgIw36vGZh5eUqiDWZm6YrPtKoOwTA3dzHFZMRncGmjiYuyK1XXqato6bc94vSvV47QZihxGGbUmMvyhGMwU3qI\/y+Z4B5K4Px1fd1yCEbI7a4i8oKec\/Fx3o6kTT8KIsPLyV\/V\/0nXQLXOiFIWWltzkQcErqyHzEMLSc17Neh9G+ZB2EnDVv+ZGqUULCsMBJ9pwhRWUJg0voIva38Fbv9D6v80VXKWXHiQEaG9OwTLVMtBfNS\/ccWgPznPBa2wilk3+s1QUG5G9b74N4HVJY7ixL0P2ey1PmkzJ6Wbe1YaAw8TKod6ny67JWplDeJYpt7152yoLvV\/AlfWolAY\/Tw3qrsruewUvfu5Z8xTnDBJyz0bBSODU7nZxJcxxN2V+wyYFcpERoPsbM+uV+A2mNd31Uv1jwkp60Km7eOIt0qjXQluuXuVQ+NddpEzszxAu2NbNA0fn6D2GIe9\/4q67eyEtxjE4Y9X6H5HW6DuQh3gbQAk+ZazeBSf1MHYtSIc\/LdcZSr1Qb5nHhQ9z\/GBDgIns8\/kNjOU1JI6ryuRKwxSu2dNUOEQCTfvMkST\/rJcSFu1yVtwG8y8akvmQesNwrx5gHE48AeKLZC1ssvU=","iv":"38a20a5ac2780f4ecfa6577474440818","s":"0f050ead183489c8"}
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