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Lincoln leverages rebranding campaign via mobile, digital New York Times ads

December 7, 2012

 

By Tricia Carr

Lincoln Motor Company is targeting its rebranding message and video to readers of The New York Times’ mobile and digital outlets as the buzz for the automaker’s name-change and brand-defining MKZ model hits the city.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Kering loops France’s Ardian into Fifth Avenue investment
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