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Dec. 21, 2025
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  4. Kering to acquire jewelry manufacturer Raselli Franco Group
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Mobile

Lincoln leverages rebranding campaign via mobile, digital New York Times ads

December 7, 2012

 

By Tricia Carr

Lincoln Motor Company is targeting its rebranding message and video to readers of The New York Times’ mobile and digital outlets as the buzz for the automaker’s name-change and brand-defining MKZ model hits the city.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  8. Dior builds five-story statement flagship in Beijing
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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