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April 10, 2026
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Software and technology

Livestreaming is the new frontier for fashion, retail

November 4, 2021

Taobao livestreaming in progress in China. Image credit: Pexels, Luxury Society As social shopping continues to accelerate, livestreaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Schiaparelli begins Harrods takeover
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Fondation Louis Vuitton to host Alexander Calder retrospective
  5. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  6. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  7. NetJets developing exclusive-use terminal in Augusta, Georgia
  8. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Global secondhand market to hit $393B by 2030: ThredUp
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