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Dec. 16, 2025
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Software and technology

Livestreaming is the new frontier for fashion, retail

November 4, 2021

Taobao livestreaming in progress in China. Image credit: Pexels, Luxury Society As social shopping continues to accelerate, livestreaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Longines announces latest Ambassador of Elegance
  3. Raffles, Christofle premiere exclusive dining experience
  4. Rosewood London opens ski-inspired winter terrace
  5. Moncler returns to the slopes for Grenoble campaign
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  8. Capri Holdings closes Versace divestiture
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Rosewood London opens ski-inspired winter terrace

Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance
Moncler returns to the slopes for Grenoble campaign