Software and technology
November 4, 2021
As social shopping continues to accelerate, livestreaming events are becoming an integral part of this transactional channel. Image credit: Alibaba
By Nora Howe
The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.
{"ct":"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","iv":"579c42eb69b1954f175748ae5ebee2b1","s":"54e666bfa51c05e5"}
Share your thoughts. Click here