Software and technology
November 4, 2021
As social shopping continues to accelerate, livestreaming events are becoming an integral part of this transactional channel. Image credit: Alibaba
By Nora Howe
The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.
{"ct":"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","iv":"24d995288e6d7b315c546976070e6fc3","s":"0f3b5bf5afe75ace"}
Share your thoughts. Click here