Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"9fdfc61e5d603a88073bfe1559df6e60","s":"19ce88d35cbc7133"}
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