Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"4845f8f2673983455ab62cafe752c295","s":"e0d4c53b254506af"}
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