Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"02a672c63c79ba4eddcf7f1505da93f9","s":"b57aa7ea4e42e6a3"}
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