Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"960a6a8cfd519804dc0f51f9a820c00e","s":"69c2a913d1230ad9"}
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