Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"63787a9223b1f1a08ac5150d931a87c1","s":"3e845afec0209603"}
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