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June 6, 2025
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Marketing

Long-term creator partnerships key in 2023: report

February 16, 2023

Influencer marketing platform Aspire’s latest study shows that brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire

 

By Amirah Keaton

Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. Louis Vuitton captures creativity in latest high jewelry campaign
  3. Off the Cuff: A Q&A with Hannah Florman Fine Jewelry's Hannah Florman
  4. Vestiaire Collective launches ‘Vintage Days’
  5. New marketing chief takes reins at Equinox
  6. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  7. The Macallan updates packaging across Timeless Collections
  8. Printemps unveils VIP shopping suite at Haussmann flagship
  9. Bugatti opens new Washington showroom
  10. Longines confirms appointment of new CEO
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Louis Vuitton captures creativity in latest high jewelry campaign
Off the Cuff: A Q&A with Hannah Florman Fine Jewelry’s Hannah Florman
The Macallan updates packaging across Timeless Collections