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April 12, 2026
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Marketing

Long-term creator partnerships key in 2023: report

February 16, 2023

Influencer marketing platform Aspire’s latest study shows that brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire

 

By Amirah Keaton

Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  3. Chandon launches ready-to-serve spritz collection
  4. Air France unveils Le Bon Marché pop-up for holiday shoppers
  5. IWC supports global marathon to prompt thoughtful water consumption
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  8. What to look for when buying your first luxury watch
  9. Subscribe now: $12 for 12 weeks
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
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