Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"be6b2172338c0189e8ca8c97a2ae0d6f","s":"ac35e0ba08b59f66"}
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