Luxury Daily
The authority in luxury news.
Dec. 7, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. CFDA bans fur from New York Fashion Week
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Aman welcomes warmer weather with ecotourism boost
  6. Dior goes for gold with flashy J'adore campaign
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Versace announces exit of Dario Vitale as creative director
  9. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  10. Dior’s ‘Lady Art’ project turns 10
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Longchamp, eyeing Gen Z market, joins TikTok

October 25, 2022

The twin Guess Girls, Sarah and Sabrina, are social media darlings tapped by Longchamp to herald its debut on TikTok. Image credit: Longchamp The twin Guess Girls, Sarah and Sabrina, are social media darlings tapped by Longchamp to herald its debut on TikTok. Image credit: Longchamp

 

By Luxury Daily News Service

French leather goods brand Longchamp has joined a bevy of high-end marques enticed by the potential of video-share platform TikTok to open doors to younger consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. CFDA bans fur from New York Fashion Week
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Aman welcomes warmer weather with ecotourism boost
  6. Dior goes for gold with flashy J'adore campaign
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Versace announces exit of Dario Vitale as creative director
  9. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  10. Dior’s ‘Lady Art’ project turns 10
VIDEOS
More Videos

MORE IN Apparel and accessories
CFDA bans fur from New York Fashion Week
Versace announces exit of Dario Vitale as creative director
Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’