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Dec. 5, 2024
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Apparel and accessories

Longchamp, eyeing Gen Z market, joins TikTok

October 25, 2022

The twin Guess Girls, Sarah and Sabrina, are social media darlings tapped by Longchamp to herald its debut on TikTok. Image credit: Longchamp The twin Guess Girls, Sarah and Sabrina, are social media darlings tapped by Longchamp to herald its debut on TikTok. Image credit: Longchamp

 

By Luxury Daily News Service

French leather goods brand Longchamp has joined a bevy of high-end marques enticed by the potential of video-share platform TikTok to open doors to younger consumers.

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  1. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  2. Louis Vuitton lights up Fifth Avenue for holidays
  3. Rolls-Royce reimagines monogram in digital content
  4. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  5. Baccarat turns attention towards elements with ‘Inner Fire’
  6. Bugatti opens showrooms in Munich, Vienna
  7. The Macallan pushes anniversary collection at JFK, SFO airports
  8. LVMH launches employee-led accessibility initiative
  9. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  10. Coty, Swarovski sign exclusive licensing agreement
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