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Longchamp infuses handbag with personality in social film

September 24, 2015

Alexa Chung sporting a Pénélope tote in Longchamp's fall/winter 2015 ad campaign Alexa Chung sporting a Pénélope tote in Longchamp's fall/winter 2015 ad campaign

 

By Staff reports

French leather goods maker Longchamp is showing off the style details of its Pénélope handbag with a short film that personifies the tote.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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Longchamp, France’s Shapers Club form artisanal connection
Luxury Unfiltered: Most luxury brands have no idea who their client actually is
Natural Diamond Council introduces World Diamond Day