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July 27, 2025
  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. Moët delivers the gift of bubbles in new holiday campaign
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. David Yurman COO dishes on the new luxury business model
  5. Ex-L'Oréal exec to lead Stella McCartney as CEO
  6. Dior selects new global ambassador
  7. David Yurman thinks globally with new marketing communications position
  8. Guerlain launches campaign for World Bee Day 2024
  9. K-pop star Karina becomes Prada brand ambassador
  10. Chanel reports 4pc revenue drop in 2024
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Fragrance and personal care

L’Oréal Luxe fuses science, artistry in digital content

February 22, 2024

Luxury fragrances are crafted through a long, complex process. Image credit: L'Oréal Group Luxury fragrances are crafted through a long, complex process. Image credit: L'Oréal Group

 

By Zach James

Beauty group L’Oréal’s Luxe division is revealing the extensive process of crafting high-end perfumes.

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  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. Moët delivers the gift of bubbles in new holiday campaign
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. David Yurman COO dishes on the new luxury business model
  5. Ex-L'Oréal exec to lead Stella McCartney as CEO
  6. Dior selects new global ambassador
  7. David Yurman thinks globally with new marketing communications position
  8. Guerlain launches campaign for World Bee Day 2024
  9. K-pop star Karina becomes Prada brand ambassador
  10. Chanel reports 4pc revenue drop in 2024
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