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Loro Piana introduces new material with informative cartoon

March 17, 2014

 

By Sarah Jones

Italian apparel label Loro Piana is educating consumers about the making of its new material baby cashmere through a cartoon feature on its Web site.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
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