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Apparel and accessories

Louis Vuitton aims younger with streetwear and influencers

March 25, 2019

Louis Vuitton works with YouTube influencer Emma Chamberlain

 

By Brielle Jaekel

French fashion label Louis Vuitton is using a new form of influencer relationship to cater to a younger generation, as experiential leanings become more important to brands.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
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