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Louis Vuitton: Content choices imperative for mobile site adoption

October 19, 2012

 

By Tricia Carr

NEW YORK – A Louis Vuitton executive at the Luxury Interactive 2012 conference this week said that smartphone users need to be given choices on optimized brand sites so that marketers can cater to their needs on the device.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Jimmy Choo hits the green with golf-inspired capsule
  4. Saks prelaunches seasonal styles from Prada
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  9. 2019 luxury spend expected to grow highest in UK
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