July 8, 2011
By Kayla Hutzler
Louis Vuitton is tapping actress Angelina Jolie to benchmark its Core Values campaign, targetting wealthy jetsetters through a dedicated site and print advertisements.
The campaign consists of a two-page print ad that directs viewers to a Louis Vuitton microsite. With her humanitarian work and reputation for travelling, Ms. Jolie appears to be a good fit.
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