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Internet

Louis Vuitton, Dior, Cartier hit Chinese market with targeted video channel

June 27, 2011

Louis Vuitton is on Youku

 

By Rachel Lamb

Brands such as Louis Vuitton, Dior, Burberry, Cartier, Gucci and Omega are taking advantage of the burgeoning Chinese market by using Youku, a Chinese video service similar to YouTube.

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  1. Kering rocked by 11pc sales dip in Q1
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  3. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  4. Chanel improves digital brand experience with mobile site
  5. Ginori 1735 applies pastel twists to tableware staples
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Silversea to launch postgrad program with Les Roches
  10. Glenmorangie supports female distillers with OurWhisky Foundation
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