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Fragrance and personal care

Louis Vuitton dives into masculine fragrance as it focuses on menswear

June 8, 2018

Louis Vuitton invests in fragrances for men. Image credit: Louis Vuitton.

 

By Brielle Jaekel

Following the recent reintroduction of perfumes to its product categories, French fashion label Louis Vuitton is venturing into the men's fragrance world for the first time.

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  1. Fendi pays homage to artist with playful puppet fall campaign
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  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
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