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Marketing

Louis Vuitton, Hermès most-valuable French brands: BrandZ

December 7, 2017

Hermès' ready-to-wear fall/winter 2017. Image credit: Hermès

 

By Brielle Jaekel

French luxury companies who leverage heritage dominate as the most-valuable brands from France, but smaller houses and foreign rivals are winning out in innovation.

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  1. Gucci drops see-now, buy-now Primavera edit
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  3. Rolls-Royce Black Badge turns 10
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Vestiaire Collective study links self-doubt to new purchases
  6. Chanel returns to roots for J12 watch campaign
  7. Explora Journeys invites travelers to rethink sea experiences
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South