Research
July 6, 2020
Louis Vuitton broke the top 20 on Kantar’s BrandZ Top 100 Most Valuable Global Brands ranking list. Source: Kantar
By Dianna Dilworth
Louis Vuitton, Chanel, Hermès, Mercedes-Benz, BMW and Gucci were among the world’s most valuable global brands this year.
{"ct":"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","iv":"89d9e042dffe4f0f2bd3f385e23f17aa","s":"87431ba1d106a5f9"}
Share your thoughts. Click here