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Louis Vuitton personalizes Facebook marketing through notifications

November 27, 2012

 

By Tricia Carr

French label Louis Vuitton is sharpening its Facebook strategy for the multichannel L’Invitation au Voyage campaign through personalized notifications to its application users that ask them to watch a behind-the-scenes video.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. With ‘Fireflies,’ Valentino finds power in numbers
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Porsche Technology Apprentice Program graduates 100th class
  7. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  8. Monogram partners with chef, television personality Maneet Chauhan
  9. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  10. Louis Vuitton flagship lands in Beijing
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