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Louis Vuitton personalizes Facebook marketing through notifications

November 27, 2012

 

By Tricia Carr

French label Louis Vuitton is sharpening its Facebook strategy for the multichannel L’Invitation au Voyage campaign through personalized notifications to its application users that ask them to watch a behind-the-scenes video.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  8. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  9. Balenciaga makes holiday statement in new campaign
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