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Feb. 8, 2026
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Commerce

Louis Vuitton recruits new brand ambassador

June 25, 2024

Mr. Ji-cheol might be familiar to international audiences, having appeared in Netflix’s Squid Game series. Image courtesy of Louis Vuitton South Korean actor Gong Ji-cheol, better known as Gong Yoo, has appeared in Netflix’s popular Squid Game series. Image courtesy of Louis Vuitton

 

By Emily Iris Degn for Luxury Daily News Service

French fashion house Louis Vuitton is making its relationship with a 44-year-old entertainer official.

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