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Jan. 18, 2026
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Commerce

Louis Vuitton recruits new brand ambassador

June 25, 2024

Mr. Ji-cheol might be familiar to international audiences, having appeared in Netflix’s Squid Game series. Image courtesy of Louis Vuitton South Korean actor Gong Ji-cheol, better known as Gong Yoo, has appeared in Netflix’s popular Squid Game series. Image courtesy of Louis Vuitton

 

By Emily Iris Degn for Luxury Daily News Service

French fashion house Louis Vuitton is making its relationship with a 44-year-old entertainer official.

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  1. CEOs link sustainability initiatives to business value growth: Bain
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  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. Top luxury campaigns of 2025: LVMH, F1
  5. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  6. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  7. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  8. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  9. Actress Demi Moore joins Kérastase as global brand ambassador
  10. Ralph Lauren seats new board member
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