Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"57bbd479ef3e3b1c7db92992d6a47b45","s":"99c7317a24924a93"}
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