Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"04c2ce7fd52c89e30585443d20372d37","s":"ca31aaceb52b373f"}
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