Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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