Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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