Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"46737d334825b05b74facc0447aa7744","s":"7c2cedcb870b922d"}
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