Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"8398d1d8559b8ca18560f36c255603a4","s":"57e5b89d481cda23"}
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