Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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