Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"08203b0ef9ad8f9cf4ff1eb0decc8638","s":"65fa9186aede43db"}
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