Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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sZDDAkNcguekMJzENfhUbTI28xNMx\/QxHwY8I4zRmxUfIxelNh+Ub3FNIKuDmCtsCFp11WeEiBIWwdOGiMtw8dT+GxZoh89mhwjLLDoFdSkUlTYaaMIyLYz96KIc1w\/nh1DX7abIpxNZ3zidZjsoV5bFqmikvYOIQnasrzDXm5HOG87LN5RaBh+Y7UONV6GB6xZY1zyuIikt\/W8AiOvVpl+zIo+RnJDl1wc7hzr1yFsHGwgfk0\/jUvBUxNkUi1ENfhYtB\/2LZZjerpz5X9Xr0hliim5TtA1aVSRaU8rYnEAsG64GW6s2GJ9VkDDZZzxOmPFiZmdwBfhoUpaTmVnt\/6+Dd5yp5f0TzorwKaTZyelbmNMsMum15lFY7FZtQc67i5hRSSffzDeKPfk4G9+JyVLdQIu7B+hYskglHCOt54+aTAf5HIPPETTD0O\/Ap4DrehnzUn8S6gwP1NpY\/15MD2tbTPRHxRWZpUnr1kf4rOgg\/zglJRYDbHlMQkaYhebJRwOzYQ+NMcbJQIK43voRIE\/+\/bT69a+XMunolxwqA4kBJDs3LKxJgoR\/Et0j+qKUnu+gHOK1ARFsPccfWjbfhJF\/e\/XymRUU+p6EpAz+j\/oQqlxWAstcf0djAr6ATLU67yYcQLFJOW3nHkith4EodimQN3TWX7IWGUf2IVOFSbBUfEJVP+S9F0sCbznL5uYmYCN0S2jQPhICDZyjoJEixORQhfhnTNJ8bIO5Itqs5SNAxjfWJkLTDqvbMWNPp4sWBJqvKQ+7sejRCL40YYTEgcKNVUYE6xCPD7JwLqP74sr2Vu+uHiACFy8B\/lqNjuZhh9RE1UsmF\/ENH1jR+3xStu6wa2ekGpIRsg27k+jZzsJ+nhSHRW11c3biCXyvAJzG+qbWZx0gCIy9B2sTBHOrpX57vUPf2DMp2D6whNKQf\/3dhm8yaI+16p91nzYPy5vHU15iL+GsTEkBuvzDmX3PRsSs8Z6Y4pUP+GjpEZff1xjFT0C5om68JuB99MtRtDwOh4d60t4twGjTgnviHAM2bLzstJWlt0eKaJ5Aj1yO0PjTPRoy+CDjkaoSCn5E3+6CmzamGktBsedWKDTpDUT8UTZXVxta0GFZ+afWpvwGQY2tzC7zx9r9DkqEvm3KKWB9048eRBmXgHhO7uvyXATMda\/MDquuUcMmoe2Gi\/bRTdPV5Erapn9NJojG0FTfWaN1JS3aYwULO7wfAChQdC2GxV4PO1AQPU4q6esCtjol0kAqWR3Pd658jpG2dWyfGxK9wE3EgZLfimgxFL6zCjB\/8dAQzdtuWnaS3RlJaBp1mcenhlllDNSiwM+D1VIqMliAYBGLHoNTMYAV8Pf5KAeYaauT\/elic\/FFeDTef1PPmnb0sUiXvwX4iB5420vZsyZ2rSgZUTS94xLn\/3VBdMpds5Hk0Aowb44EP5M\/DfT+kuar8GR70Ca1L+EsmUMqKu8fgzNE3+ODklSOg\/X5+1f9zN0Ur4aDgh3cdZ115auAsL2kiqMmyk32NVexDV4o6NM8F3jP4wYNYk\/LSAQ3RMr\/dSAi3salM1uLlsJUqKTyU93wO3ODlfcejiaG3qs\/gg6VWgHrF42Qf3kwuCZcIzg+RY5YpXpLJYgRCqVCOcZxS2YflbEbEOj4MhS2zHAg3kRXMnSNI8an\/sZcQaFAfA9KIvitLNBsT\/MqsHP0\/X9SsmhcLCfSUbUeL2oexPP+OgLRAXm\/KSl49eiY5Fw8SbMqW\/YH87IGAgq2\/JL9Q8M1YS5hzY+gjY4b53oPSySFpZ5p47TuP4QlU9i+DTl5la8fwEgSPTsHLMw+2plqzlSZ1MdaaNRgbUaPFlfdpNWWG4prWMCpcbTRZijlx+orbIuzPb9\/P+pLmfXTPoKY9ubNBXEFf5o372t7y\/Rt0k5gMA2vTLGwyQiotwwXtWgdgOkjnxM2JcRUZIbq41\/tUtKN3c5qYTRD1+25ySLepHNt8wsuTD8x4r\/u5lArf2evYRkLvsJW2wQPSnCesefbJB3QdpyNNhqb2IYnRVX3PUJWZOIdgSPqR1xonFahKwua2vHaYyl4TQDP+7VtcxdcfUvL6vSSjuUQejYcRS25pec2Ab6XPh6l0HSK9IDDvYCaWD1aeJb5FvSOzsjOebTu6bkD7krxEstdAoexswha6vIKRdAhYHy2yjY8SaXZtwta4Bsba7x7QS5r73V718wNKkjuuyzhhJDmYxqTRXf4mHmY8dpmDzsf\/QHFi3+V2pYz4pUPbaocQW\/x31rnZDO2y6rktmHRy1r5B\/+Er94p4GXeONe0QFPCrSkVnehs7KpD33ePSDMax95ebRvxjKkrhytIkWrbkXvWjWu+OpIUm879NlEkNNjHFHAamhdOeicEPugzROrVubF8RYYKdXG4SglF3XdLCJ3X9c\/8hHAsXdKUjiqIEyA38K2UTGz9UZS65hZTJLXEtNZeD6G938G2aLma5zIMt3UQB+rMVtSyunLlKOs3hd1JBLSbPx87pnvqwf3qXBPIne957x26t5Fc4BO5F3CVBKHYDERzF1AinIk+aO\/u0uPYBLy1D11RfWKmKCZCiqQGq6KulLITCpdIh0MJ7D5WACrFR4EkSPGHW+4xQglP0oAlgqgZvxA1QR9WQTrryNe5QmlLmZJmRpBbn1ucR5bpg7DNELml20s51nDyDdmFk69x2BIEGQbHXQTQTkiPzDtGHJRhLZbT0ntg2y91rU5mE9goTX6TyoBsPtAsMrkrzT0zNWHRdaBUIPjyeYVdjhaQXNDgcki1C0xeeI2FIVGZYvFfcRi2dnWQ8Bh2IoeI3oS+uNTH+4111LKAbc\/s5FAk4S7g3mwFQLNQA6ZaezTnW8xaOPSwhPoese4sPaw55POViNFnMo+lA6ZpA6XWMZlOpwXLTjgC4QGBcMK47tzRtEFrRzsNtVSxJQGET8jomC0x0dm\/RDb9nxaUV5W4w\/kwPbd9q4ga1O4UHZo2rfjfnBT9vvbwcOW2x78LE+I8mRNFrWPDvxZ1aNTIhfnPnWcSeOo807+CZus7lV6KyDPXX2WZ7mu9+4hWRthjDh1wVFOjst5TT\/+Gs3hOVigOsQK6NtEZS5eVZSNdyFoZnXQtiEHU0WydrsHM78oYj09A4JexHO634RtNar671\/jOwiWKE3kx6OP6At0nF7q\/qtv4LOu75MPhIz5M8YOxmEIaid3i2BjMok\/UeFI0rnYam77GBoGDa\/Zzlw\/ZLyLIebjsUwEvTA7tQPANxyu4SvcMm1Cyt2h31rHi2p\/NTnimqTFy714PKUvlobyyxlJBttNY1AOr4uOd\/NDjSRGMizYA+0JUe1vgVJeCGJCpircy00pPOK01s5bgwopWoL5vMm7s2deN4N3yVg1F+ys6f3ikGEC7aIq7ctw0\/1cKYmbBJoNxfqRvXPk80i9Pkn6Tdixz39WmPgHPVnqLQur+tNkxRZ872Ifs3wainh\/Ysl1AB0UN8mbO3WlEKe4W+d0UfNW0LkkBOru7Hg+ETCY47uQvUDvWahEYjRCc8ERn+H+k9HtbD9u38T3\/G4IvLXve35WRYK70dfG58rUPaLpDDKlc3cXKOffOqY5cE22OUo6cmOu+gB1+Fd1HioOqB\/1mN1TBPJsOOXNigX8GGhHhe7Eug+B1gSHOaa124jrph1fwwfHNtfb\/Dv0wYv1D2OAioO3tDCyl5STPHiaC\/uV94Gk\/kS3qcdqm\/MkW8nW9v9BSHjx3\/djpwmZqm36ipyTVMSRWE8CKHF5tICPmQTiabxQglmu+vW3FiozWFDU8t3GZ4DSBcmHgMfV8hO0yu31ngf\/wguBxsZa8MWtF5feJ15MBokK4TKAjNJdb9Ps7CBmv6H8wXie2fbyGWKlsoKpa4bqgoZjCJnM\/CZ7xtw2dpUKtw9f6zQXXFEgzHi2li6uPEQDZf89rivZUDfnNa7kOwCvXji\/gbJ5iO3nT9WSJJ2FsYnkCs5PqXyotoRC9s5qUjKT8LFowiuytZVur2Rq7f1gh2Vd\/+38W8cNluPuAl90+yAAe8rGTH5RPIAJFWdPKHkmaUfkgyIcP5\/ggy1jd20rScUvNvmyJ\/2B3VFypkGuzIrfsfjIKkovbjYFRZm3s8h1uBexzHyIjDBAazyWVAatZfsjhv4Oyty9y67cVr5atgKJuGh\/4WTBRDpIFQQ6VkngHmiv+EvgsRNrSV2YkO6eKTvRSNXBwWiYP3IU5EASuGnj++QCFttjgRSzZkEyibxG6liL62sDns4gXlFVfAdnmcb90o22sXKlt6pdwSFNf9egASIq\/YbLdqoVWjrGQRty1iECJzC9M\/yA46rpTtVzvBmauJMJywv\/MXBMv\/ERCQZdZ+WSaGE7KtNfEhMJnw3ORKGywC2zLi6cDYTgoOjuCumJW\/to2jdYLVqSWX6seDs0AiqPZTW4IztlQ0u8AeGniHB519d5eGy8G+l910xk7YVPlJ0a8hLmDrOBioONXdJ0If3h0VvtH3E6U4a51JhOakNcGXjx3byFMwSUc80\/sYVaZKTbbdlhrHSwuhypykR+ubyQ00CMuV3ekMP\/8Nxw4lQ6C30agZYFxMaBdFwgM0inp\/kYH+V4LYGJOmOxTXQf9yNgjxK8UoV6+buCQma7rFlUEqqRpRCn28VpliBwWfrInetBuoW+61jkDOVsMtD3SZ8WLDwSAQbhZEPnfsLSalkMA9wKINtrZEC46XSWUQ1jTEYRDXLFvVgQSRFX8yFGPNAlZFTP7gM77cTu2TDpUkML7rDhsm1fJlVZ\/fal1pU\/AA6IjnbeV1J8UK14fTAIdoUkIg9OKCjobTvhIZV5YOPAQanHFjMpp7VB6FLOnl8W17\/nVo\/iBLvZnx1TCzvXAAgqTMZdGvanFSb0tNKZVEwBiEfo2o5fXILwdQOuVQFBJgfYt5XpVQhb0sQy5dFGejsn\/yg0929Ai9BWu0UoodcpBGByOc+RD63vl6Ra9z9xdw4akOwWv+0iJaWJ+gWxA5UiaR1GBlKJphh0X0lOG3KXgreZ3Z15f8yAQcUI4yby2\/Os8wlNtPiRG1OQfPozOBo63P0szRBYWAmCvpgD2EXioh\/8FmeWbQXeqgwe1nei5hnu0Oc5KO1i\/mjkGmLv3kro0cmsVbd75oo8pMwH8x2mrENSg4HJDTyX\/nvopoKxZBLALxZcQ5xIJ8Ubuz2lI\/TSyOVY2Vaoe2PAOXeDGaUO2pGi0mqItJhSFD\/DOgaY8+29C6gdepYp30tORkAGMNMfBxCRqcTWoF3JifVslrO7ih3BslE5RChOVwuERir0nrk=","iv":"138c43358661d3c6ead50071b0bb480c","s":"cc2ab287089a9620"}
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