Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"6c3a8fcac47f20d80180aa71b4e84dd4","s":"701ec0c5859c14d5"}
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