Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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