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July 11, 2025
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Apparel and accessories

Louis Vuitton’s Virgil Abloh takes animated, virtual voyage with Message in a Bottle spring-summer 2021 collection

July 10, 2020

The story of the new collection by Louis Vuitton men’s artistic director Virgil Abloh is recounted in an animated film in which characters arrive in Paris during Fashion Week. Image courtesy of Louis Vuitton The story of the new collection by Louis Vuitton men’s artistic director Virgil Abloh is recounted in an animated film in which characters arrive in Paris during Fashion Week. Image courtesy of Louis Vuitton

 

By Luxury Daily News Service

Virgil Abloh, men’s artistic director at French fashion label Louis Vuitton, is rethinking the runway, replacing the traditional show with gradual digital reveals of the collection through the rest of the year.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
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  5. Schiaparelli exhibition coming to UK’s V&A
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Ulta Beauty acquires UK-based Space NK
  8. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  9. Four Seasons Yachts names CEO
  10. Givenchy debuts Matthew Williams-approved ambassador
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