Commerce
December 10, 2013
By Joe McCarthy
Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags?
{"ct":"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","iv":"8a1bb93effebb0d02b2be31c8d683f02","s":"0c76b33648d486c7"}
Share your thoughts. Click here