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Commerce

Lower-priced auto lines affecting brand stature

December 10, 2013

 

By Joe McCarthy

Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags?

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  1. Louis Vuitton lights up Fifth Avenue for holidays
  2. Four Seasons extends reach in Greece
  3. Margherita Maccapani Missoni releases personal collection on eBay
  4. Neiman Marcus celebrates holiday 'magic makers’
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  7. Coty, Swarovski sign exclusive licensing agreement
  8. The Ritz Carlton, Missoni launch beach club in Bali
  9. 'Toast of the Town' titles holiday initiative from Bergdorf Goodman
  10. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
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