Marketing
March 21, 2018
Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome
By Sarah Jones
Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.
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","iv":"8754e99bb324ac543dc8641c0d344f7e","s":"3471c449895d4115"}
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