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May 22, 2019
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Marketing

Loyalty programs now at core of brand-consumer relationship

March 21, 2018

Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome

 

By Sarah Jones

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.

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  1. Moncler strategy based on speed, creativity and flexibility
  2. Luxury M&A to continue due to succession, technology
  3. Person-to-person connection keeps bricks-and-mortar retail relevant
  4. Diamonds facing increased demand, disruption
  5. Burberry holds space in Mykonos, celebrating Riccardo Tisci's first collections
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Day's wrap: Puig, Highsnobiety, Private Jet Card Comparisons, Burberry, Audi and Prada
  8. Highsnobiety enters ecommerce with collaborations, curated collections
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Contextual content strategy: Lexus’ approach to personalization
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Luxury M&A to continue due to succession, technology
Moncler strategy based on speed, creativity and flexibility
Diamonds facing increased demand, disruption