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Marketing

Loyalty programs now at core of brand-consumer relationship

March 21, 2018

Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome

 

By Sarah Jones

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.

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  1. Luxury items are becoming a luxury in COVID-19 shutdown
  2. Beauty brands adapt to life in lockdown
  3. Slow fashion, Moët Hennessy, Fabergé and China escapes COVID-19 fallout
  4. Day's wrap: Employee loyalty tested, private jet travelers, Kering, LVMH and Tiffany
  5. Jaguar Land Rover deploys fleet of cars to support emergency responders worldwide
  6. The luxury industry was not prepared for COVID-19, but it could have been
  7. Financially-confident consumers to spend on travel, auto in 2013: report
  8. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  9. Marketing to the Smartphonista: A new generation of digital buyers
  10. Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study
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