Luxury Daily
World’s leading luxury business publication
Sep. 21, 2019
  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  3. Bleu de Chanel dives deep with new campaign
  4. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  5. Rolls-Royce hosts art auction on production line
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Corcoran moves into Miami
  8. Alibaba adds YouCam AR to engage beauty shoppers
  9. WatchBox looks for growth in editorial integration
  10. WatchBox expands into Switzerland with headquarters
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Loyalty programs now at core of brand-consumer relationship

March 21, 2018

Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome

 

By Sarah Jones

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  3. Bleu de Chanel dives deep with new campaign
  4. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  5. Rolls-Royce hosts art auction on production line
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Corcoran moves into Miami
  8. Alibaba adds YouCam AR to engage beauty shoppers
  9. WatchBox looks for growth in editorial integration
  10. WatchBox expands into Switzerland with headquarters
VIDEOS
More Videos

MORE IN Marketing
Facebook launches interactive features for brands
Sephora, Nordstrom lead in personalization rankings
Optimizing human flow: Making the most of data and experiential marketing
Advertising to black consumers on the decline as their spending power grows
Consumers increasingly turning to AI assistants for product advice, customer service
Louis Vuitton visits Vietnam in Spirit of Travel effort



RECENT ARTICLES
Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
Facebook launches interactive features for brands
Rolls-Royce hosts art auction on production line

Alibaba adds YouCam AR to engage beauty shoppers
Fortnum & Mason brings sweet treats to shoppers
Rimowa stages first historical retrospective at Sotheby’s