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Marketing

Loyalty programs now at core of brand-consumer relationship

March 21, 2018

Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome

 

By Sarah Jones

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.

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  1. Versace challenges fans to share photos of Vs on social media
  2. EBay, Heron Preston debut inaugural streetwear drop
  3. Day's wrap: The Macallan, Karl Lagerfeld, Chopard and eBay
  4. Chopard gets zoological with latest watch collection
  5. Cartier highlights high jewelry collection in boutique installation
  6. Shiseido combats covert beauty biases with 'See, Say, Do.' campaign
  7. Dolce & Gabbana spotlights craftsmanship through imaginative holiday effort
  8. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  9. Karl Lagerfeld’s enduring legacy to be honored at 2023 Met Gala
  10. Second home sales up 235pc in Q2 versus pre-pandemic: report
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