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Marketing

Loyalty programs now at core of brand-consumer relationship

March 21, 2018

Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome

 

By Sarah Jones

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.

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  1. What luxury brands can learn from Singles’ Day about reaching Chinese consumers
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  4. Mytheresa eyes post-streetwear fashion market for menswear ecommerce debut
  5. For luxury watch brands, balancing ecommerce with retail can prove a challenge
  6. Mark Cross continues comeback with retail, resale launches
  7. Bleu de Chanel dives deep with new campaign
  8. Safilo to cut 700 jobs, turn consumer-facing and digital as loss of $220M LVMH business stings
  9. Travel advisors are hottest new thing that never went away
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