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Sep. 26, 2018
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Marketing

Loyalty programs now at core of brand-consumer relationship

March 21, 2018

Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome

 

By Sarah Jones

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.

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  1. Day's wrap: Neiman Marcus, Rolls-Royce, Michael Kors, LVMH, Longchamp and Chloé
  2. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  3. Creating holiday experiences in-stores will be vital this season
  4. Influencer marketing shows no signs of slowing: Shareablee
  5. Luxury looks to clean beauty to navigate new personal care
  6. Michael Kors rumored to be in talks to buy Versace
  7. Rolls-Royce showcases new Cullinan designs in special event
  8. Dior continues push towards fragrance with online launch
  9. ABT brings ballet to Madison Avenue boutiques
  10. Virtual influencers gaining ground, but lack of authenticity proves challenging: Fashionbi
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