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July 15, 2020
  1. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  2. Importance of ecommerce for “Made in Italy” post-pandemic
  3. Chanel taps Sofia Coppola in latest video drop
  4. Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent
  5. UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
  6. Is JD.com’s AR shoe try-on feature the future of footwear retail?
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  8. Marketers take to content marketing despite reservations over ROI, measurement
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  10. Why digital mastery is the only option for today’s luxury brands
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Marketing

Loyalty programs now at core of brand-consumer relationship

March 21, 2018

Consumers are open to having more activity tracked for personalized rewards. Image courtesy of Lancome

 

By Sarah Jones

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.

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  1. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  2. Importance of ecommerce for “Made in Italy” post-pandemic
  3. Chanel taps Sofia Coppola in latest video drop
  4. Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent
  5. UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
  6. Is JD.com’s AR shoe try-on feature the future of footwear retail?
  7. LVMH pushes gender equality and diversity in social responsibility program
  8. Marketers take to content marketing despite reservations over ROI, measurement
  9. Louis Vuitton plays up classic luxury in new handbag effort
  10. Why digital mastery is the only option for today’s luxury brands
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