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Retail

Loyalty programs should prioritize customer, not sales

April 4, 2019

Sephora invites its most loyal shoppers to its Beauty Insider Community. Image credit: Sephora

 

By Sarah Ramirez

NEW YORK – With the boom in luxury ecommerce and high-end direct-to-consumer brands encouraging more shoppers to experiment, retailers have a chance to rework their loyalty programs into more engaging experiences.

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