Retail
April 4, 2019
Sephora invites its most loyal shoppers to its Beauty Insider Community. Image credit: Sephora
By Sarah Ramirez
NEW YORK – With the boom in luxury ecommerce and high-end direct-to-consumer brands encouraging more shoppers to experiment, retailers have a chance to rework their loyalty programs into more engaging experiences.
{"ct":"KTpIF7ASPsOYHb4MsfpC1zgHMiRqaBlZTy9VxXqQYh9J7YN7b6lEVmvzWTNHTHDCWIdsJJJggCbeFXbsW5dN0sAe1BXC1w7fETQoDLaUwkYzyGlLCxXWA18Xmp4lNuC9R4nLUt49LBI3ygiYSkXeQGRszW\/6Zh7hDiqOrhOlZtffwcBFsbLxEgbEeQ4YCmDyMBco75xofdbeNn+9IP14itFsSv7yAJdRe2pHhrTlMkTvlcDz4v8oo\/bbt0U4sNThYGs0kOqQdUC\/GZRB\/3W1U1m5SEXghP\/k785hcQAHfx1VaFYy1qme9f7jJI7xl9hIrzNtnZCR778+jfX3NrnM5b1wgIvNQsgye4d54noLIRHKcTX\/v2ncgRvKPIaNL0HxD9iSXGL20h6gimqVyg5BNV7yXcksYFtXVZ2\/FJaQJJ6VqdgBsWKxLg2EeEMsfLTUMvnfnmJ4wHYMrvuEdb6xzTpUZZZ185uq4GXjaxoApegH7axcQQfQSvsXkHvWPCo4eYWzwR6w+R+4oIoheHz24dXYcBVg8RGQTsdGpaU6wFUgQgrfXckOcK31vWo8w1QKnVeSkEVJM5WqQlfdPV6k4K\/AGT4AXMkR3H5jfReAYfp+JbxLLlVpWhq64XkYmz39h\/qc0w2inRuKGbNU+T3QDbpOMCBjtSmqqIORn15HDID2Wr73xnJKlMfTxcUHhn48bJYybW6CuAsJQtAYhL7MOws2brm6zVU840xnSCWPxl3zfA6MK05SS4njYx5rPssPC44dGIZQ+hQBF7rzIX1R+BPVEl1Xpx2i6USzlIeyHLv9PUeuLH\/kWuUUIwRD9B4iCOqzIh9oUYS9sf4KiU3ogVgIlQZtes3ObWAc2ggBga5+wAbJsckwc3Jq7YY+ExbdNUmDqmrL0LICKd9Jlkn8CGuIcM9RUhv0BbdLv+63b1tH0ew\/avykl2LNHm6ISzcWzLU\/e1c3hhp+Vfh2Bz45Y11Phx2p3f611htuBYfeUFJlYYX6GUIBzMxVHvpPAzLmXXR8wcMj6klhzO81L66WLiBcYKhfKkk0SjwWPlOlhxEKh+O1hVLbTgaVRBR0cUR5opT1UAcV0Xl8fSo8WGoL3mS40eQ9bYS5cl3CPpuIbyLcLRfAyFSNcRwraYQm8+atyng5q4AT8YTulhCVuSFZFxymoZDeMpf\/BKJu\/HijF7LLZBjTGNg2tGkiQ+Rys9D6jWLKKQYJyNybOz9uw+sczV6hyq6quosCMYwg3lWLGeahSVGqgrNio6Xi8TgqapRCtNQLac4QQDw9fK+6rpyTp0kiX9ck4XZSX46urBizu6hFDmKCZF9AIBrzmAAwUB+3bs4OXuUhWWva7YJoYriyAFy2vcImG1N7+Fc8sp28L9m\/TIM3JNd+5aQotJwMQ5KYKSjRn5CXj4Hq6YlQml2C1S1qDVApQKHd5QPAZh1OQBWr2j\/WxDdWXmpiENrig3ME0mdUBxYwn2o0UixcVXVWTS1Yd+f4Cb8dbariMh6WOhMMgd5p8YiSECSUzc1HUhhWqWVI2Kb5k4sW+ywksdfJOudjdk\/YopzzOxTjNFh6DY5VpOQWrzqD6ygTvx\/P\/mLcuFQiLdyQ6LHxeYw945X\/0Q8D9skmat08pKT1CWFJC1iPvyJn3H6PzrBFQFexlnr+kTDfqMGCUjb3e5WN2Ra8X7vs1ic\/k1bARC77FqvIxwFCCo8bXRidCvVX9hwM4lnJzXrz\/CGrZGAPQvkoiI6zZLCauidf5dlhg\/6ckI6hs3D4tgd4YrUz6IMLEUoLtxnp0fdY2vweOQjS3QoW7fpreq5nzHPIq\/tXdPzmy75ykyripU\/Ad8Aw\/MmzmHz7o\/gkGLz8B2AgnsD5SNzPODml7bHnTSRczKD8R6OKpNDY3d0tJeANP0uM6xG\/QvKOWn46Nbfyvzk9e2Yef4tbaDytSEn0preZ96wgC18RbhBVoAQQm8BoHjdErurJduX6LgLTN7tOLwveMYuixn8hMYbKIyz2N6jdsQEGCEU3i43bydHbPuigsZyXvl5BV41zdosOTk6GzFQjBqHyifUJH2mOBplre67FvXTQNKQsY3cNuvPxtz5gEnPICfceMzpDD+E5GhVnFo+I\/Hq828LtchEZkKLeDw3+gh5qq11uS0meFkSHvP1OXEyzz3MImko7sR+yOlgUEwxFkPsRebURpEjorDHl71\/Hv3k3xLHpjp0DR0hwiOqs8U1HsmwG6smi2k3BSlyBHBTUdj87g9qV\/QZMbdVoydMMwBaD3DmfGY0C10xNS7SVRrWP2rX0ujFIvhrVXKWyJy2llPkBcEnNq6XLkG+Q7vdg8aUl1xZg4Dcei06TwGSh4+WSwPVq1zJVyYDwn5\/OYQKS6boQX16wQQEfDTHRBE\/UGzgevlH6rfTSBcUcRd+InExrtYQfv6xMI\/PA0tu3RbKsRxM+L+wipblr0dB0gY3q+DZABZnSMjxMkIoLOTlbPw9hpzD9V9YTqJdRwbCsKX+wFun+hZKSYhw6z43KCvoS7fg9n8M+YBIljXlBi5aUd5ghbKfuNuejq4n1sV26mv20\/KWflHYRtnl89srpEibe8U9RANek5guGLZzGe16cWucBeoWMHynNMSdQrCX5SO1ftbicUwWHrGnFwLyjtBJ88Ohmgehod3jpZzn50WTK7XSAj3Qo1w0PSQ1McaqdqYS\/PQAOOjmQespOk1GuH1uQBMeYcKwyk13gjOyjtQckP0ZpHNqHJZW+nDaH3FFzFMSkvXxBl4ItAOJ29DdFoMTnkYKYbZhqC+Bv0vHfqH2BPMpmVS7KlhQWHAm1N4325E7TN+\/CveizlGwFRnvRWh+vkipEj9hDVav9dU+MZXlxYvoGoqOYUGiC8vzIuKisyeqlMVTLi69Uf6MfnFNNOlZTHAtWx13st2V\/KIxv8VdpLXYzxGKMPBrrvDIj1JJUkgkxt7kmBIXcZnkudGL54bNpSe7SKL9LS928DDxLH6CB7XeLc9edtNjhGi2Rgnh6pf1r7fRJdIkIeFhR+DOID47v2PMGFoKR2rCptq0Ow4WCvYSKtHcE1psvvt2XYcyVATap+4jkQuDWRu+2SmLBIiPVVHygT2cCh8diYcCGPSjzcDhSgYhrJ5DoNcl36DuRD6PJiuUba+rnDmHlytSzEXX6tRBKEm3Mi38pF\/qwqj561+gcsw8WbJ7iYOeIo5Wf30PA5kTMTtIMF5nItJ0lXgFt+YGZwQfTJzXOnUknpIu665gLhsWY6o4gwjd+LS2uZmbxMtrt9FEEH\/cRXZSGEuwarz3Gh8Pk1ycaavaSiTMGbM62tXKQErsHa74LXOJaIjZUvxA2QwrSqiivnfvKjzOmUIGzjE4Bf7ULtQCUSImDp++4ntmyFBfYyzrgX7oNvkLEVj4Jb3BffTha5yHQK6J7eEMU0oXU8r4ZA9MvsGs7E5herY38M7hp9HNqn47eJf7OTCcTLk0VAna2jrvNmKAvnmBthZ3r236KK70myIn2LULB0Y8QGyFaB7qvfapxr92BWzkUwx6\/q9yo9P4g3S+OCjdjp5UIPv0Cna1V5infA5EYQ\/LJKWQNO4\/+BEfuhMgD1rVJIj1wG9xu\/oh1YK+4LwpmO8j7eVjy1O8QuU1iatsWybXMBip332ZQDVWhQR7BJkCvhtKRb9PDGf3ldue4scM8ya5TKrJV5SjyyFwPEjuC\/51gED1tvaDZMJQcyzBFWvUDUcl4x4iDpXyTlbiHAFYmv0T3o6lVJDYEr3gkrn4lDcSePrWPtQ86ecLngdyAqGZidsgT1fqrTBtwsupg+t+Y7sKuLSuC\/jm49C4FSznjA9SiQlpkPeAXK6MAmPI9tGi75hUUwebKnRe4paMsf7fQBLMLYEG92Qwr04douiLO8QWSJdjbMN7Ya5x8dKyUO04rRY8nReV0aF3k6ZKd0a66ZRJ1EwKyLBuQUu3JGCBTwNqNYgbYljIQDK8T1aLqrQ6sKLexwCCInxvdYh3hxeLCBmUq1lTlSxmGTWLa5B8UlVDMENv7+z0zx4g3WuimCv0AjpjSShMZORNQuk\/tg39tNJwWLozAgPc+\/radhP9fM8499MJxdp74vAwyMxxc4aXfCu8kTLhbNwaYYhCPJh1brFs9FLIPOk2KxXZGIsUHHh7EFXSSEibOZ7AYiSD8iJLUiB4uNAgyH6Qj1bTW\/rFv\/FawPlU3OvWiHLyRXTNhAQtpC4Jlf6cyti36uw38fSgBpx19bly7CbND5xTEJe64bY4SoibqJyb1VWR4pTd00YRIkHsPwYMRXxdp4FffKNLCUsXnDcdG1s2iVIEgC2asbVKS3nSETInYHggBMnBwaiRwioBNasf+mPF7oDa7RmXBoy7xdvuwz7ANqgGMxocMcEXJxfEcvhxyCplAKGqUvM+bVr8oscjXS6wUINbKun5L3RYukUULR94rI0HNjC8rYOGbJDmeDYS62iTZ+sYirbflv5c2P64Zek1uvHhIkCyGVe8vYGGMA5kuOabYPgN57EOqVmQgjITfGOZxg9p11M\/XvABRB93xdW\/gMKaw3SBFY7bkwPoOHkp7rsiZmoL3ZDClx448BFLOC28g6DZsvAZjOwzPw6iU1M8JiKS14Yw+oYoFxWz0nngwYWt0BM11H6Pk40iOeXwl+afIOLro2xQLPtrdC8yCRgNV0dFCL5lsc54j59B\/K58G+y4E0zDBve0usGvI8mNQLRH+uOaeoCGQUIssiKJulpu\/kP2VXWvZ29WhE\/HGQuBeRa5UN+cON12cectpCjQuOSivVh80R99nWXKMxs7htBjkia7+062ROkimd1oGvYuk6T5G11JrCi8Ha7Y1hzOxiERqNKMUBl0oq5MCCLxw\/MMSSrbhByLXGP9fohuWE\/aHZi5AszuMg8BG82TcxOQ2nFzJfq1lsbxfrAWVTMJZSrgkz8\/nMTSGJUB60NnWPtsgGDyKDJbdl5ORTdd7FBO20obU0ov06jziyXeGk4Wf+NXA7Mla6ohSZTXaW8kKHyM5bCq8kmWb2Stx0bPp9rvjR0UQHgWV5\/SgxD+WVFs+F\/yxake3R1Z8wAsO94iGHDclALTQu0p9NtYca6fbHa00X0Y7SVge4Tkr6iHbcmbpkuOHB\/0k2agT5tJ0wBArLEb3HY05E7GuG9GoIJe8tTz4Lv1iD6GiSJdS+T9Lqzt7KbTKiXozaoWW1U8KAKdpRlCJE4+xW82rCqNMFL5ubar\/Jtq6S\/qIiSGX9WUW4uE6lzEEfPs+iC3fxuGwFlVLHiFUwnj10r1kieYIVI0s6eWu\/q671aiBI6M5\/jtem2HU9ZZ6nfajOGoTHSjXn+aviUdJU3qolkDh59kv\/r+rUlWZjjwisicvGNmq7dpdLZW7dD1puaXtMFN+y8w2jOox0oy+N2jGmMiHBbv0NR96XRWGyqta7dSr3peExhcIUFwKKEma9v03agAp9L5ZC0l4hkIUJhgAdTu+9Nz3vhWRHL1S4Y3tGiyMZrBRfIeIj2\/X2zbTuzTsz9uTT3bRq4fgWywc4XSgz0Mi1U2RUzMcEt05HtICo7Oikjzuk8+wqZ7E4kwa+keJkcJluNHNn3tNC476+isWbN5teyZsCErC2KaeCeIbl\/\/Olvgmq43H6ft9VOO1+y0SpyUYv4Q6q+7vn9XUDbOzL4XlOm\/30TomnJw08sXnBYSdDYqvvGLJtxsumfwj4gQ+rnjm\/77+KdUOj3tGnSV6TEOksS5Q+tsJwPA1Mc6MpDUdhc0HXgqgUQUZ+ExslYXoVkrjBjbrCwHNMzH+6k8sebsFDycZ21IaSKssUaHx8QNqj8n8z2n\/QjIrbDsu5vjccrNgtYpqD7LwLrNXFGSoMDeAcwPVL3y4O1nRPBSWVItSXe+m1X3VsT5GLFlvtFAefVYs7evN8+YsZakP\/Vj4N3aiZazK07a4sHXh+uh\/4xRLeLZWcISXnlXWj6i+yyvWstXk+IaaAxYo8lN3R8VFpDnL9fXxo4Nz2Ki51e\/UtpTk8GMdW3sdIiJh6Kw0p882oaXExacbqZvHeCtKMdP8Nw9QGjnKB12Fb1cThXRUhHLOVSAh2l\/fhXKj\/8upkNr4NGSSuR6GPNQSW7Nnvhv1b3TawaM6WibQxvLtOpOrpRTovQTEAB6prEIySlzUFOw22cXMEB5KBdgB32YMeSxsCmOEEU4FiUijpkV9M2ANzayCHusHmgSx6G0y6GoNodoyLjC1acZzp\/F3nzztmoqisN7nWzN7JgizngvdDEejbiPUkcWxcdryZ6NInZAO1VzoL23LZv67KsRkiR4s2efjXolgg\/YeHsb8FuM=","iv":"54e414ced0b893cea0fa2efbfcc7f221","s":"1ea44fcc11c2b031"}
Share your thoughts. Click here