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Retail

Loyalty programs should prioritize customer, not sales

April 4, 2019

Sephora invites its most loyal shoppers to its Beauty Insider Community. Image credit: Sephora

 

By Sarah Ramirez

NEW YORK – With the boom in luxury ecommerce and high-end direct-to-consumer brands encouraging more shoppers to experiment, retailers have a chance to rework their loyalty programs into more engaging experiences.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  3. Is the sea of sameness killing luxury?
  4. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  7. Rebag links with Luxury Stores at Amazon
  8. Gucci uplifts GG Monogram in throwback campaign
  9. Balmain’s Olivier Rousteing to be honored during FIT benefit luncheon
  10. Longines confirms appointment of new CEO
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