Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"31d998fbf5630512617a1d206d29f7d9","s":"ea986b108e4d8340"}
Share your thoughts. Click here