Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"e390030a29cdb4603b75b69d7e9c837d","s":"e2e8b50a28a6e595"}
Share your thoughts. Click here