Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"187ebabd86b52b9f10e9d52c7391c10a","s":"14b13d94bf794dbd"}
Share your thoughts. Click here