Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"7395c6501a1ea1f02e02ca2f0a4b207e","s":"45edb08453f5ff6c"}
Share your thoughts. Click here