Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
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FAV4BuwbcdKnhemP\/S9ky89pC6k4CJRScRNfxxw+PjHdiX1l6i6Gmnp5MDW\/Hr1Ku7QyB3K+PVMPyvKpevTeffLgx2l381BXXhSaLzJVQD2NNaY5McFnpKsimAFzh1iw8No16hIoNbzaT2WYKH6sLsU9PLPjaGcSHYN\/VN7eMZ7UwCt\/EeRvOtcCBDDClWPLScySQ0m4alSxN4S+DVbvP9SjMP5HjBhR3xXlftHO9Uz\/xqRzwaCuQqoHO87MjNnvZBnLZLGFrCOmo5Q+AZo1xiexA2AV9+YCW5O8OCBKowRmCrW3qkg77k5+eiylQqtPQTOtL\/1Hm1ARRzRMSNqdJa43l2HogZiV6u8GrLay6a3EYwoOLGQw0TnW73L188lHDv9oCi5fB0ElSGPSZ1fYHkdVIRiqgzAESumxmob\/jCfyUZEyRgKQIQHhvKt8oPDQc+gH8dSzKAI0A808Q7eDm5v\/Um6u2rwc1i9F9TyCnDNC+aGE++A3QUnsRpfoRYa\/g5t7PdoovUYXETBW+r\/WNnX7ywftkXM3JKohT+b1pgN3k5mS+HG+1whP2c9Uv+2pryoUGrDRfa6XO+3CdjNX8VDSpmVbcb1Mj3DOypdQdn5\/R+0Gc07xKUCrKNRxJ5AHL0WtXEl7FBGqUrHfl1LEO+F8QBwvbnC0tTnZeRbKfoxID8DCCSJNsHIhBAIVLGerJCK\/+ldgKtFFtYoZiq7lztpBSn7m40tvqHeJmZj8R\/E1BTvp+AQiWo15rnQcdpm2m7JfiS5yV\/NNP9emP+RRXCdmCSW0jLtscVR\/Onw0LeVaTLFjSKwxqjursbvvO7B1bn+WpM2SAJZ1DBYvjjcHLnQZSlfeVQEi1wtB+jQvdjKKuzA\/zzMA4KFTAjHzuD0lJW\/4on1FnTLV1s6KjYYX3P5iS+ROM9oj7m\/MbNwe+Rt7eOldQU9cIWL8lOYX0OKioWCJfMhScD5jHF8bX+NtfPZORWZ5uAtOuWRemcELk78sLNB8mCLSguvRBQAeYMNmmHlbelsUwwBZDJSTnwig\/JwEmqt1JwZl3LHz\/zG+3o7cWvhzg2\/IAWxtUTHySO\/+dLBCO9903yho7S0zoGy2\/Qx8BK\/qR\/g0acFGLLx1U2UesfJ5FkWFGeRkQx84OhUnOZoQHXRPJuGLDLbWZpy+1GQyA+0ZwHdLDeCieQCThaqTuN2akku\/up5Ri63jzDZHjl0G\/Uuv5eVIqLm8SCaQmLx5xQmvXf9fESwE6mZADeBSrzQXA0h+\/9l0rgNtW3VwL8wTk2johwn4OJoxZD+c09gB4u8TSYpaW05DsxQbIbSYrmIlTJ0PIvnZ4pAhE0weKrD\/S3OW\/UcfoguqghwmjHiYHbDl7UCEIFp0iAM5z88mzhddVZsG\/mwhnqTb+tTUa2knwp8rdjH1IZoL+4s\/TKHgbCGyC+PQaKz1tn6D7ZgxX2ugrRRV5jroFxaCT4sLxHcbOQa9re2j8uj\/RYdHkGBSARFWRAI3TypncYHoxplg9hmfhB7LU3OJRmErSHzmwftsC3kbSCLjbpf8IBBR4sMlHJV7uflC5Dcyduk+Lkw+P1j0cil4YACPuYRFfKHRdHmaw1jS\/A71OJNpu+j5cCHy9U0XyAtM8gMMyfaYdjPJVG2N+LMahlhL1odQDUtjvj2Fofw19lJ7bYxqLSaj2kRX3qXf8i7zDHcZpuy0Z+AaVg47cMMr16Mn8C7vf6e78GJCmaCMBnL3jkpsX3Z1lNKMFPrFOEpURpdKbOoiDNg9uTO5J4c9Ireq\/Hv\/KZz35WpN7Ugck7I4II1tSYxVr4HhccAxq17cMaZ5N1fQuMl9CbY9\/\/TTp6EwgIYSvBVhH3sL6+vNETCDPwAU1ecOQfq9ef0wLpWTAGswBCOQpw+LUFgNE3deyF98alT0S3ZBV5sFzfwEfqBvCeMHebZvmAmT7OzezugqZ0pB5dVBDST2w+85YSampp+88Ik9ov2t3Q+oAyox\/zlKmuLw0MFTymBn1cEbs4egL+Xt7MHCp4RpmXJN2PDiCvSvRTFOy6tlQCZXKHb9u7HsH453KbkBXQ\/SirKziWpEXwxOBXk72UNRHKudX\/N0tsuoydWgprsHLdhl81rC+Gin5KrbRf69k2GbqArxqcC1F61rYCwDbk7uY47nf\/5am2vOVA9Y70tDxjp4+xXC8r1YZJsEahzddEcKmot1t1REnw19OifHOKppiUNYOf1P8j\/3rTWRSOBvj209V2RPl1iJrVdFFSCqgwOgTKhi2PXYhm\/M\/wk3Xtk79wQdfo9izFukRqQADdIw3sBAtIF5vZDOFl2h3ecsnKsimf9Nsk+Y9xMjgAilw4h44Hq8ThmqxFKE54myH8JiFbh7ic7r7P4F2YWJvKpHnvkWImEzDHbwBBO9THqmqyoE0BDgvZWfxeViFraHbGKev9iNYCxZAmHwYp4nrNv4+\/ajerzd7wjcylc\/M80CO7wMEu8Md\/9YY7GiZBH6CgsLM9jLHRzb3kaFdPQ6lNuiO1O8hpGnD50qxXudZqbBeDuOZuZ3EGkR77qgE9S\/RowvIZUx+Dksb8JVfWufWzQUamvc\/YHWcl9wxXtQfmEsMkDlyF2qx227j0\/YLOF\/okVFY0ajQTANPkUjU35+4tB1oFZbXZkZPIHuel+R2fA3shBUxArGCOLb+z7SI+Rbj\/Cb8r9BMbx25Pk6weta97dxHJSAdyfftqmwy72div8jVM0t1lMDd5y12TxPhHMcKl7xWNIRwmqomsd5FuGOV29i2JpnARdekcpvu65hYJTPSNP6HfsUKoRFqZG75XYolnYMFZYV89skUrdfsjtIvBebSfEMky4x0UWBQOiGiffs19YVWBd2eKKaSENsksGu5VM7BLVSBwdYbAMWe0Obz\/66b2JLhfm4aYnWzqiSwhHJQQPMo6PO4ALl3KnCkaRD7DtZ1pNzIGXl6FxBuLA2Zj1pRWIigk8cn9xo5nOitfO\/7QuxuoQfWvEf9zVSOc0\/jdrjfkJ4crqgWgEeXWe0lmLLKFQh9ANfSZfUVsY5EaOwS0XmtU1xixe0NrN41kbkGBsr9q49youdyZeqzzgMrBFNqm+nZSNRAOOV7sUa80PaPP8WNQDGZhAUaNZTc0v2ra0iBNQdSL9cbLVoZ8hMh33WEvB\/NcZwmIpxGQwvtSpaka+Ppv8PBz1qqJH26NQBJefoNHUfjgA\/p6zAeV+MbLi21iAhHXeF01ErP44qQNM1zLPjV41ixjZSFIAwvnMo\/T+fIubDYHg3d6tsUPROEGUp7Hr+e2pio\/FnHVm+OkiZVRI5skubdfMt4lbHoO3dOBvNDXQmRnjeJmnk4ppBRTdXrcdF8eRfBp6EoEaCW+mslWbXUsC6WETksvAz+sURUPdQh1\/a84ShjF0GCCBKp\/Nr0qd7GaGnEz\/RXHkzq+1N8dgpq29chiXyHPFMPVtVQddhg6oUZgHhFJR6S2\/uB0CinBNUDdo9gn2zrVIF4dLwNiNBkMAB2oHFXcn2+LYZzApyH1k5zTHX45NJTOfz7Q+9mbdrmPv\/LZ5NlTHWt9EVuOeI1yqaJE5hA\/zEFZawX42AVQ4kxhQvo43JeA64iptBBPn8OAv1Vu4Q4l5Qa5qWrw45aXUy+WQFQfEfsq9+iW17A+BYqGxWGQli3knTDrN\/zT\/xQqVE4k5YCY2VK8jPgzPM9qvXHi1vlI+TmgThFOVn9dMvsgw2LmZGUszdp5p0\/Ag3enZwBNl+G9kh00SCZHoAf8vmYXHNrpTJnwmHOwLVnd98SQ40\/bAv+lSLz4WywAqmeyekKX9QV9dX9ocE1ATkbzWmYB9uh\/eUPmsAF08wzIMuuT1E4DGgxymjzGQCPRntvB1EHAXQK2XhWjbTZHH5s937GnV7oelTxZ8Zq8z\/kTz1aU5ApwGBerbaW1AHxn+1aZJycJqKLodKLztASW\/6EZTYmHrkfWCPG3Fk6AtRPNmMbMUIP7Gol6Khl9LFNO6m6mKSI1WPUo\/ryDnmks3MKDQzC16Mrdo4yw15G5wbmBcl7w72y8sYDqPW3k3jaaigQYy5Y2QhG0uzyzccgLphWOucpBcLZEaB6iomEceSZWKgDAKG0LxntjPh\/SCeo24uSwBl\/xgZINi77KG0WRa6oBZZrnKMe9yvAYFUREHkWwSMOQWOEG4bGR6SqZ2SS0fznU9CGfqKeQqlD6DUdrEfUJ46neq\/Yj3TGHBZx1+EyLr95HWA5Ay8f73ImRYGr\/X12i5MZhZSYbWSvx7D7GNU0XffK+1ZnEtuZv\/rhPb64m0agYeit8qEQBwkU39Hi6o1cl1Ba8Ev8ecsTzf\/RfgiedRD71X9736Q4goM3VgFWVaCciTPWfgyf+KNQxrnFzJefrz7Z\/HU6bK2uKMbl6cP4BhEe\/xV4BVmUuBHZ+bLV2r4Esg3rykVC8CaKFN2Mqu5y5O4lL3TvIpU451XLu4keAsLnd+g9lwXfqoUAiznj41b\/3RrqJnMMKLigkB9PRPTnGFALoOakhUNTkg8\/zeh6lp8qsvcrucQalNn47W6DBOo3SFMJn0IXRIuLTxIelmghy6X43tcx4vEeTOCKbZxOwGV3cSA2OV5co0JkoKx2RyfQO6bsTiDGPy2BM0pVcrM3jhJ9r4YLl5gGQRn5jQHiOFZrMlV2rt3YVslzmN46sd73jhz9+NZIv5ZD4lZwFfUPoBvoHwYF4Gwdl2eDarnKtx96kQzy7sJxzUMmcA1bkP0Ko9ooCt7YkNvgBj6gZq0gGkkZUjzsije9zyGu7x\/IAUT+4aV00uoaIMekHgUAzjBpAeuirnChfeQm\/OsD3YNxZw16vlojeEc0jYNrnVgwO0Xg==","iv":"7afdac2c2368beba56311a4eade7b087","s":"c60d4c973cd8eb48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