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Dec. 13, 2025
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Retail

Loyalty strategies require multigenerational approach

October 15, 2018

Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome

 

By Sarah Jones

As luxury marketers aim to build loyalty programs that appeal to the growing consumer base of millennial and Gen Z shoppers, they may be missing out on the affluent older generations by not taking their needs into account.

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  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. Sephora introduces new concept for SEPHORiA 2026
  7. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  8. Mercedes-Benz signs Coco Gauff as global ambassador
  9. Luxury automakers reveal new concepts, activations at Art Basel Miami
  10. Gucci studies connection in spring/summer 2025 campaign
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