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Retail

Loyalty strategies require multigenerational approach

October 15, 2018

Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome

 

By Sarah Jones

As luxury marketers aim to build loyalty programs that appeal to the growing consumer base of millennial and Gen Z shoppers, they may be missing out on the affluent older generations by not taking their needs into account.

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  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Moncler returns to the slopes for Grenoble campaign
  5. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  6. US lowers tariff on Swiss imports to 15pc
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Chanel unleashes ‘From Dream to Reality’
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Dior reinvigorates Miss Dior with latest floral romance
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