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Retail

Loyalty strategies require multigenerational approach

October 15, 2018

Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome

 

By Sarah Jones

As luxury marketers aim to build loyalty programs that appeal to the growing consumer base of millennial and Gen Z shoppers, they may be missing out on the affluent older generations by not taking their needs into account.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  3. Luxury brands launch crossover ambitions at Milan Design Week
  4. Aman unveils plans for first ranch retreat in Texas Hill Country
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Men spend more on luxury, but shop the same amount as women: report
  7. How Four Seasons used technology to navigate COVID and elevate travel
  8. Boss teams up with Ligne Roset for tailored Togo edition
  9. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  10. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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