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Retail

Loyalty strategies require multigenerational approach

October 15, 2018

Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome

 

By Sarah Jones

As luxury marketers aim to build loyalty programs that appeal to the growing consumer base of millennial and Gen Z shoppers, they may be missing out on the affluent older generations by not taking their needs into account.

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  1. 2019 luxury spend expected to grow highest in UK
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  3. Burberry transforms customer experiences through digital innovation
  4. Dior explores the craft of Sauvage in new campaign
  5. Dior takes a step towards film with latest perfume ad
  6. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  7. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Rimowa debuts ‘new era’ of Never Still campaign
  10. VF Corporation names Benno Dorer as interim president/CEO amidst transition
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