Mobile
May 21, 2014
From Maserati Ghibli app
By Joe McCarthy
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
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","iv":"2d797f73ad7ec16e36824614888b3fc5","s":"2179ec8fc4a662fc"}
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