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Feb. 28, 2026
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Marketing

Luxury brands leverage livestreams, influencers for successful 618

July 12, 2021

Beauty and skincare brands utilized livestreaming, influencer marketing and social channels for 618 Festival promotion. Image credit: Yves Saint Laurent

 

By Nora Howe

Second to Double 11, or Single’s Day, the 618 shopping festival is the largest mid-year ecommerce promotion in China, with sales surpassing $53 billion this year.

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  6. Christian Louboutin delivers striking summer 2026 campaign
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