Apparel and accessories
July 31, 2018
Even heritage brands such as Givenchy have now embraced online presences. Image credit: Givenchy
By Brielle Jaekel
As the luxury goods business pivots to incorporate digital into many brands' strategies, ecommerce is proving to be a significant growth driver.
{"ct":"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","iv":"8bfa13e09fd1e783f9753cfd6a3addea","s":"b754bd772b6eead8"}
Share your thoughts. Click here