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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 21, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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  1. Burberry releases 'The Trench, Portraits of an Icon’
  2. Rolls-Royce Black Badge turns 10
  3. Explora Journeys invites travelers to rethink sea experiences
  4. Gucci drops see-now, buy-now Primavera edit
  5. Vestiaire Collective study links self-doubt to new purchases
  6. Mercedes-Benz highlights 140 years of automotive progress
  7. Silversea previews five signature spaces within The Cormorant at 55 South
  8. Loro Piana reveals window displays at Bergdorf Goodman
  9. ‘Art of the Desk’ centers new content from Montblanc
  10. Luxury Unfiltered: The real reason luxury brands fail
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Chanel returns to roots for J12 watch campaign
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Follow @LuxuryDaily for the latest in luxury news

Gucci drops see-now, buy-now Primavera edit
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Silversea previews five signature spaces within The Cormorant at 55 South