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Aug. 20, 2019
  1. Should luxury brands embrace TikTok?
  2. YSL Beauty explores boundary-breaking heritage through scent
  3. 2019 luxury spend expected to grow highest in UK
  4. YouTube launches in-video virtual makeup try-ons
  5. Consumers willing to pay premium for convenience: Euromonitor
  6. Last chance to register for the luxury property and home furnishings webinar
  7. Emotionally intelligent companies offer better customer experience
  8. Day's wrap: Celine, Cunard, Douglas Elliman, Bulgari, Rosewood and Mercedes
  9. Day's wrap: Audi, Skincare, Estée Lauder, Sotheby’s International Realty, Departures and Johnnie Walker
  10. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 21, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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LATEST HEADLINES
MOST POPULAR
  1. Should luxury brands embrace TikTok?
  2. YSL Beauty explores boundary-breaking heritage through scent
  3. 2019 luxury spend expected to grow highest in UK
  4. YouTube launches in-video virtual makeup try-ons
  5. Consumers willing to pay premium for convenience: Euromonitor
  6. Last chance to register for the luxury property and home furnishings webinar
  7. Emotionally intelligent companies offer better customer experience
  8. Day's wrap: Celine, Cunard, Douglas Elliman, Bulgari, Rosewood and Mercedes
  9. Day's wrap: Audi, Skincare, Estée Lauder, Sotheby’s International Realty, Departures and Johnnie Walker
  10. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
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Last chance to register for the luxury property and home furnishings webinar
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Day’s wrap: Celine, Cunard, Douglas Elliman, Bulgari, Rosewood and Mercedes
Alexander Wang puts “urban chic” spin on Bulgari handbags
Celine to launch fragrance line this fall

Douglas Elliman moves into Texas
Last chance to register for the luxury property and home furnishings webinar
Meet the brands who get customer experience right