Luxury Daily
World’s leading luxury business publication
May 27, 2019
  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Luxury Women to Watch 2016
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Beacons will conquer travel marketing in 2015 despite privacy concerns
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Crystal Cruises entices bookings through brand-exclusive experiences
  9. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  10. Luxury travel industry to reach $1.2B by 2020: report
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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 21, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Luxury Women to Watch 2016
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Beacons will conquer travel marketing in 2015 despite privacy concerns
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Crystal Cruises entices bookings through brand-exclusive experiences
  9. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  10. Luxury travel industry to reach $1.2B by 2020: report
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