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April 18, 2026
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Marketing

Luxury brand success in China: Rewriting the code

November 8, 2021

The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Image credit: Louis Vuitton The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Image credit: Louis Vuitton

 

By Glyn Atwal

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  1. Marc Jacobs teams up with Tao Group Hospitality at Coachella
  2. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  3. What can luxury learn from ‘Demetra,’ Gucci’s latest sustainable launch?
  4. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  5. Culture is luxury’s next competitive edge
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
  7. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  8. First-quarter revenue at Kering drops 6pc
  9. Louis Vuitton adds Berlin to Travel Book collection
  10. Apple Watch's entrance into luxury may spur future collaborations
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