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Feb. 8, 2026
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Marketing

Luxury leverages power of love to reach Chinese consumers

May 20, 2022

In a spot for 520 Day, Jessica Jung's beloved spells out love. Image credit: Valentino

 

By Katie Tamola

Love and luxury are in the air, just in time for China’s 520 Valentine’s Day celebrations.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Ralph Lauren turns to TV to spotlight Olympic fashion
  3. Qatar Airways, Art Basel kick off partnership in Doha
  4. Aston Martin loops Breitling in as global watch partner
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. What real-time branding means for luxury brands
  8. Top 10 luxury branding efforts of Q2
  9. Givenchy aims for product longevity with anniversary lipstick case
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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