Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
{"ct":"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","iv":"4eddbc1c9bbc72cb399065f6a43ee0dd","s":"1ae76da567933f9e"}
Share your thoughts. Click here