Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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VKkpFqPs6Y5zila0wmCTuuzbEtM2YTnbX1U9Ysjm38CINXQcqJTCvzyFh60yUomGJLNZom6Wn9arKRiYcKsgRkRlSjg\/gk3e+hDj3MeviM4q4g6P51xGXdu7NTQSsa2yY9KXbkiEf1Dlydpqa1kzSY30j0UsrmxfxYLGYA94EIZrSDkN4xErDQt3+VD1GEKJBRC9od6lKI9YfWQ7Zlcpq1d1ibsuPTJX3t24tkobj\/9QzVp3Yk8QzRMoDPC4Mf+sEbp\/m0+wmLPgUoLNrNZuiYkC3BwLQxmFE8nQwZISlak66CE8DKaLsOEorzp\/Hod\/24dIldRJKwAazaWq5w6vzf+\/Af29czBppdgdYULE7Np2Aq6ZUU6KUDlGInpScNIQjl\/mFk+HpE\/4OMMUPyIINdk\/rmuI89NgB25QnEj2TI2zSC06+SPqrOiApLsuL2AIhC2KVdGgVUeRRR92AJxshoaL+EWWkpxX+7hbHUPSSdTbMu\/lbmXa0BQkaqdqQujR7eu1333AN\/h\/fCwOFWCZJL\/HacogYn5dIIkonUK0iYQlNt42q7URwpkpKAf0bnRDl9qcCHbqtwm+cdbmiyApmebu8wk+BCPH\/ci03pxlGTExKBLRgRZS3DRkq7zf43f3ljy0XXiM6TNdeCy4qHg5ZfPLrF0HmQfshwpO3pTr1y1TymNSWD1U1X9ZRHtVWDSIouAXjY0y1cBi0AilWmlz+Rz+zC2Dpm8dVtn5pg7ohXBNXsKNrsLGhHjRbRc+jzU1a5kE2TUzi3fNuDDY\/sqIJ9wtpsOz0XtmfA9csQmQp4FuribSyDlMC4oMmdhB6BFBPZpDYwI3RfGgFwBdWYDVKXsDcxKlo5FRGOzYowxupv\/MmLGvNOV6zNTuvDIvXIr9fMWOs86ajuzF0kYgmQYnvKginnHCh7pjouCmVIxJ+9HVbMzQVfwMr9dEDHRZW+V4ovWHfkom5RkJnTGBNOOjW+4t3HhzhhNEhESxIM5a7iep6KJoaPRoWcHUD9jwgbyp3Aqd6gZ\/3\/BbTV5GuRA+uyWC8aP2mckHecoWHYXn5PoPi1ywuEgV5QfU0h1bD4enLzG2t6hNb10R0a3cba+Zhe7lfMM7zgYE1sCW\/GAto1idqYOfgYiuL66oOEa4OhzEoAOYNbj7ybxk2AA2T9lqNTbgMe3gdSCaSV8XSAijy4Hm7Cf0s9J7hFyHdWCvIokgRREUUxFFVtdfKJH9MUmBKzceCemr57dVb5BYwkZ9HrO5P11slj2+8DoVod80zLxWpfOcorNha95X8TEdF+RrmvmZ1GYw27nM4F4XSKUysuzX3+5ySqFr3JcfDwDcXRr49dU6WL7RnfVK5zZiHiWGsFBsrOoqgR47b8mUePJF2b9DjeawcWMxXPrEqzOCXZnMsrX4lvyvQewe0duaMZ9JPsR83uBNA0CQ45NaXaHJrnJcQH7y8zscL7Gs2TliI3JfP6a4Ywb1nmB3VsmMmPHNNiMWVk1l1D4p\/bf0tJv+uVG45VRVnef7+6Z54WClPmx7NNGjv28I+xzw3b5smvXq4KyLZrEtxnoXDAvi8dptNN6Uf7XNBb41SgGcGNM55kRvcQ1zV3wX9KSJBZxSEzYD\/GQ5zSmTvr2rWpGfbNgbKN5dYyTCKM2a6KnuF0+f0CPQO5B3jbMJZbOr7T0oRVx0XCALRMsgZoYsdhoF23v8I0DjvcSf9ZmO3\/QMPt2VGCGDfhz7ZVGoOvZ8hLuNQ75OtcNG7oia9zW\/hkIP5Df3BF5EcttdKEoSmDLcVULXvpaQ0jbdtIpyKnAVsC8fIrCi4G02bRTbKCRGOnR30uhLc5ZVHdFpFozPyLSMOjPiISZiV+2wjjhhw0QamyaR7w+JAQ8riToyk0GGbGXcTiSsPBoyTe7uTkviu39qtAvym8YKENy\/8ejMu1F4KKv\/HABUbuGrUzljuygDnlz53r+c2XFB9TZIR05H+lPQNlXKfozkO\/oCsyVqqYUDhGGjT0pSxEB2ePaY+C4wf5H3x1+KiMTGEfWWvHpw0jMtgpKQ8xydL3T358Ktrs+4e\/Nu4IzMT7Da4HCo+f6yOgyrJfviDByfaXIvg1+VW2UmH6mysyxey29HGZaATq\/ppuhqtObZBGKHwCmXAxNsSDaxxC8tVjG0Lebg95\/DrYBtgFnQmWMV\/TMpKemYsWeo3rIRTVzeHfUba2SpcOR4Ud7yirRV3bHczKSpGWJh6XOHgPq8vxzJO5yDewUYp0hdkvWm12CNTe45yvgYPMFlzZXxsPSs0\/kMu\/o400mbb15CZyeopDbl7oQSjMpsWWd3yaWnn1umkdoMJOpiJa7PXSFBZ2h3A86SqQpUn\/dEfmYouSBPoKv\/o8XRpQ6iy9+dZ\/y+1ZiGiXpv2hsZs6g9cje2kVYkOcBQU0yRgWhclhTj3Ma7Zsb3jTlTMW2\/LP3lKHV7P0RrGGYt1CAKOo+Z\/5BY+rZFVQpXNhowdy9Sl0fWVKllp5403kmWQVCXP2l5EnVvI1118glD4yv6J6owJiK6onXzD\/Hd5YT1F0gMmwmCgNXIC8TzoRR6CtWRWgtZBlOeil1vaIOAOnJd3Yx8lgqFVJr3zcsdrzFL9v5bVB79lfGj6LqN5dXk3E23mcMTw+fo8cE6jbcsfPGf2jnW0v+bBAPwDedvXRzo5kCbfzECvsLaT1tAJDvWc\/7si0fa7J\/ORH+FkuF67zEvfBt6rVcTDRu7tyJHSYs55XtoqNKM\/VAzqYMzItOBffNRwALJZRq+Brqj+Vm5QXp9zwKvRlNUSkFJ+z3NM\/pFkak9s99RlP3wL1EiTBEJa1Eft3kdjmJM8UtbwVvHd4A7ND9zhJn5dl8CixSj6XPOvuDaGZYbQaeszR93z2Xw86XXau\/+zx\/tdPYTaZA+GYkAYuIl10gX4PpP2x3HjgHbwLdP9Tqo9SpDYHoriBP5CzcmwT+t9nfqpH4UsiepDkY+TVKemZpsiD0S3sIUDgvCVl5iOFUyd2ZpfTgDeNkg3o2o3D715No\/WjRyH\/kDCgxHhU0omjnOLyTKQxZ40OpouSoh3klCLL2XcxtimOLgv4aixZDfelsOQQVO7n63d9dc89hKlOGk1xSO12+HWJjBi8A4iaVLPa65fgxNFDWTtz0VyKYvw2pyBO2LA435mrEiE3TkcBiLHf5PbfSkl5N5y9hvvsyw0uzOLWFSnVpepb+ngC9WM2Rf0oLp86vCM2EpzIhhqb46X0uF4G\/z2CBAzWOwsxSXO6QIhWDw5jcko8EC6C3QYPcE6zAJ+VtaxexgHJ1wTO3P7KxsiyFGY\/5lj2F\/2Su\/X\/PJn0FA2jFCSrp1alJ8xJL3qCrLBkk1wseXnkhyQGkZIFUDuESixCBHsOuKzA5kSzVikjBEg5wcg+51pj7RxBIYAVF7bt2U+zHlSO+oiQuNpFFwvdDkRLMP68tSSLSNbiO19TLjjzeEWRZ2ttgAPABRX2bBaXXFq+PM5NjbIqYz0y5aoIMlfI\/G8BF+GsSmoa3SGQSNiMNe9MvE4yw6nyhqJrBokOUM60rSpSdSa6Wu20mB9b43ESR8sTgJne7wehcFwQZ0lZMmHEdhz9MIC\/XiYqCV8x+d7dOdvmBLr6rpnKGUu8iY6VLFxAZBx\/OYdXmEqUwLZ+mSsn6fdYJcyjiK8PfTzTHf4gVSRfn28KY2e3oJcrGSame86fbt7micvz7nq5JLTKJZnX26XdKCD8AxEmWVEK\/dWoAy1Sc4ukGACKMDM4CML9dqciNYFZXFJyoQBmurUHS+ZjPmRNxcDljigCa4knzvTM6cn\/F0PYsPZlBeaa5SNvzUehKCqo1K6PPhfLjsRR3OWU+S2EPV0GCvJfBCp\/BVPMK0RyouiNuVHSJNIPyjYNZHkk6k2GS0XoVnpx5okhlKQLfn+36pa\/Qg2RFWldXZL2PJlxUhNPNKHQndkF8XdxkOhLAPf\/ksNbolv4F4AeesE3GaqYrEvIAwhDmucJilePq9K9Y3qM2DPlb59XjTRV+5KWWhEdrZJWkmGRYHDZkFXCcgJtWwSXU4sCwZE9ntN+n\/Fpc7Rtaeb3TLVssffuPQhE2ucYXR24UUpRud87sqyNhir0PhVvKFhUYOlRyDif2x45xDjs7t0vr94D1D7UD38fvTsF8AEAzss91RMmO2DHtaFkjZ9ZoaoWCoD8VzJG2B1ovgVob\/RyF49pNhpKJ+7kVsnq8thbkkvEToHy4xRR24V8f0SW1RKAFxg5SNJ1Aw+C1X7983kuUxaQDkrP0uN2hSygKGi\/cENcLMh3c5ApxM\/q1eb6+NSMBJEcscUhkSGPI\/gZdjlLs\/ig4TIxaWxspdXUNkFQSsxclnUnUDz9HnvJIlRG1Jk3+oGOoc7UD4xIE9MCo2OjwMZnKB3WfgJTiAxxnFYwuG2spSuwt964Vw4ZzjMc2DOYXICHZs\/jktsAxIpJqSNAcJata3IlQZ7oJmRFuUlh2xlW1euyFBSAQVIwsf\/E5hfUxwqYuVIaNYwveHZ6pUCfknICuDFQlx0chk2abXTp\/1CJqM71W2hbSFRG92368Ws5dqKbXqWjC2aUsx7Lbtesi1uRE0KQ0Vje0zOOQcjAEqJMcO4hQ2tCYIuxU5BTWEnq35prM23KieGxcV3drN5vY57NIVTjumJpfjFRz3R0\/pQUfcR6\/ojwvcGTu6ETu2cKH9MmIZ3Y3rNHWunR7c9peKe9yHKfPsZmW2Qn+s8","iv":"1676be1fadace6795a67cbdbd31081d7","s":"2fe185cf21b98634"}
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