Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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","iv":"7250ab197584c2360bd8167f96b55fa1","s":"794a2fbe0d502737"}
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