Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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","iv":"a71d99ce1aaccee27be986954f9c6bb7","s":"1d583816b56fb944"}
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