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Research

Luxury brands active on average of 2.2 Chinese social platforms: L2

May 28, 2014

DVF on Sina Weibo Diane von Furstenberg on Sina Weibo

 

By Joe McCarthy

Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. Moncler returns to the slopes for Grenoble campaign
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. Louis Vuitton shares names of final Watch Prize contestants, jury members
  7. Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
  8. Coty earns ‘A’ score from CDP
  9. Audemars Piguet explores the extraordinary through detailed series
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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