Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
{"ct":"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","iv":"9fb2d8a601fec9a13b2b07baba1d3913","s":"b692df32f106e1c5"}
Share your thoughts. Click here