Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"f61a443b7b65129181d4f30ad3b743d6","s":"3e6ad657276c9617"}
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