Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"14f473af8605dedc3a8a0a823a93103b","s":"e62b5e544db30fed"}
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