Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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