Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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