Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"3beaa9b6907ec8354b77208d3b631444","s":"13696a3d08798e04"}
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