Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"4605fb1ce24c31602545a93d0d035905","s":"82d271038018bfcb"}
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