Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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6p5PmzjaGrCHy\/1M30mhtKGC2WZQzjs1nugqTr5BG5er7PF\/IWaho\/pn8q0ndNpp1npeTwaVZuHL\/pvhES+5Bj5cABI1NuFGAID3hg97afbyir1RtZeRloiICOCGFO45Hel0PFElRbnMbR\/i6aYThhRpeHd6fhBgeHm0+90zmAR4qddNhvK1xVC7agDHEYltCgN\/m6LRDfNXbhcrkFM8ypI1nymcBYjOsghVAPCZNPLW4nlw0J9QKfQc\/BXcpeKBqzbBtRdvILyp144ObE9V0uvRVgUXBNnTiX66jnqhPidkKE\/3N8C1UXQ67rYjKNGAzaQIf3+1F+IIuhHEztCVjMCfTgQnG9s10VV2bqelgbOCg7r5qz5JhXKyrqaGNpI6Shd63Sn3vOK\/fHbk8qjFLZ1w2tcE6FP2lITXA4eK1XBmSgph\/3Rz49nZpx7EQVUj8oCAUumJQgYkond6mxS9Y7x7oCwreG5mp70eRQUo+5OrL7eUZNrr2qxKc\/cRzjJUNHVEAn7iBtXKDv5nleoE1r4IlaOcbjFxUJ9qzw9BIyz4SHQQXZEXxck56BGzBib6oy6NJpgkjvq6OnJg9ix2gN8b7ctF7YbDUkXQxA1Y5br3+Wb4eCRthOC1Hcz1cn1PjJWqOoMftMdGdbMofMlzBxdSedzBIjnfESBOH3DqahrkaQVuBnLz6xpMxA2N4OTH7OtyXXeyhBCe1pJgO4E6ddINM+WZqQzaHFtAYng+CafbmHpN1ZcjkJ1Hyp2AImR\/PL7h7XHRxDiqqRfj4SU6wbzTcg9gcFr33eP68uTfhWcDl93isz4OP4Du+DpUn3y14cJOKZGETHhXkrnrwCPiGVv+Teol2SoW8HRCS6PcKRx7MEh5GMvM85zlCfIFzYEoVM\/jSkkZ89QbFg5i5zEGiQSeoEo8NH3ZEXad10gQdmMSJcVbXUrWGQ5nEnPSVQReubIb59M3Ez5a4e2tt4SXoGhqQiH\/oiuIAZlsCKPAOjNg7EVCHX9AF7Ai3TqdARnZVuklgmKhW83YqWXVIKm7IV6n4m7rjj9p5+sAB6hgVQE30DrGnBkhwg8gOWDiZbzBks\/HWotL\/Q8JwUA9BWfngqgvNHtO6T0m12hdpvYxUfPUiSMAprCQ2eUj7A7NpEtfJ3JzuOCiJWvDt\/Rf8hkefrZBhS3JZTuvTiHKB1iJnrLZ1UY6Z0uxwuOoTZCiWV62n1cXjO82WNn6S7BENDk85j8w98gjOwK3MDvFd7fIgLYpDi4OUwVlogWvhQvxqd2eu7g\/d151wOEtPiad4svsONqSYtFg+5PiXA+\/zvpwT\/q06D4pi7YzQHQcc75Pyjkt8u7kAOtZhRFQ0S6vjFLsiBZ3R0qXZud6K45jK3NJOPcgaytd7oa+27CKdEQ8ZbJSYbjETV97fy+ljZ+XEcBKJMG5nbULjigWNBQMZe7y2XG1rM7mEJZzrSkPmA99aR6lLLo7+y4eiYsKgdJzAnebliLD6tLV854oBgoHDHyXAoiPFrv\/hkkrYlGWkPd4FXJt2JXOwCbLnx2rSPTsVMoalW9DggtDfgqt10WYquFZtz++HeEPhHXxHkkeo2DZlCKdAx0VRobzfIjWZVIma6K+whFAcXfF2A\/yYT3t9SWPyEldbk0UPAoTDBWKODyoUjvlNSTOl5qY9orpxuetX0rWzh9ONlv6xb9iKrA2ISaedwLVwR9nMIGIbuUxDAMeYXLnZnvys+byazBBcqZeNjTyjimmz90Et8vXV66OnzGJnboBIuAKfcEnazo1\/tAu3ih5NnBQd5K\/qY\/V70EbPoLAH16DICc9vtNEoiddMFDo+Ue28QWKKlB\/gGHcBNlDMBOc17tl8bCGpAc01bSNcj88bZfkshNdJCqrQM6OKo4w9lPmEGQQkZwQdlL0FFLVCp0wS6BlGWY2FbKMJtbMS7nTSD3NWY4GgbjnVR+yB7yLWzoNerRa5c1jtUxlGX2n8FQktbVW6PkOjsbeCtI1q94\/VBjZoFGRgEFPzeOnb0mVx9pvH7R9ezwbyjSwQOW5sf\/adzNAil1hWHihPYXt2iBKgXe6JOCBfG5ZWdcxIoMriUtTUPc\/Vy7e\/M6i\/5nxlFmoez73Jxtu4PHBd3HmW92CwInzSCLd2UJO61+BO96SM8Q1UAWvR\/jv9Va8o6x9EJiaO1INUczUZdqUP0j+ZDz7Fg4u0fn8iRuDu6u8dHFEcZ5+H2AxiL1MdQgezJswqeZMAzGgxd6i6tcwVw8se5nC2BV\/8Ez342QvU3GUOsl6flsA5bhdKtu7khfbMRTTcH65LGp9VbB+9O3+dvSV6netLoKkwQBZNdpzY\/lpG+qLULspDhbdefO1TqAAxDjLIUZy36sYxeJATDQH3Vrm2KxdxC0kHXg14zLXC3Cqr+UHrhuKDOd6WVPHY9SYkKjQpYyz00AfiUjaJMf16np1FWc6eNocTzFGhlnYzmYUyXfSACptJS4Po3SAeUp\/UhE37UM2NMjE9GuTM4ct3uIA9jy4RP4bcz5LrjzX9S5fPjLe21T2bFoq3u6dhfVRmJdQiNOXeE9kvutMs5AVrZWcUbmXhj6O9oJQUKV9UkJvBw6ku07N3XFiFPDV5k1HwZ4Mn0SqU0oNBdxVdb1ZvEn3S4svR\/oCbPJ3h6AFDgLlmAadmAS+r3\/jrLzvkPkAv40mjzWRVBsjFhU2z7Nb+x52ii22vD7RKd19P8PzGyOy5f9czpZct4uPYJ\/Le5SQlRuDHInAK28MflHZf0OF0ju40sueDjOLd8IWxkhlqQui4GIG8dzhLkjZZQPW7OsguwBLiJqLLTNQM9pazg2AGbosKNfWQ4LmAn2n7Drl3dzpXjmcWwZPYzs7wH3hQqG+ZsJCCEjGHSsM737LoGJtLXtq+SDsmymg6yvEd5OlnoRt5TvOUlZmImbSdR6N9VsjI29DJekRLDHfUhH4PfDgahUH3faQzLcciaRRba9mYEZGm0eertRRlI8R6JxmYy3zI9xxI7isXI2\/BV3H0C9gJutmwfJvgDXZvOQQha4GTDf63cJKzEp100u4o1IN4oW\/MW60J5aNO1eVh6++lkvqDRqk5cZq1iqZgqT\/4ZG+K0KMqngVtpKQhYS0eJPzuFVyByBEWWsuNjXku1FSvADdwvM7nefUmIx5WxoNFQwbIt8vfpUSFg9AMzKGzfrKKb5JdSZaHD0jzTuQdN7MqfSiC93qZwemdqtj9pbQhtaLhfqN2yPbyP+6\/z6xwC+OPm2kcJgm\/1ivon8yKd7bgcBg+IJHT4iWi2X6L11h8RlFnXWA9DsjO2x6zheDrSht06V\/zV2lNRMhe34PYtmUexntW5+RhUSRhltMAmVyWQBC3LCIFDQOQ4NK\/uZ9abWRsl0ZklD\/nlPKZiAcqGgJtw5H+azDMGQLdYoV9QS+nEiujF7iq0KwwaBGwtas3VbqwLCImwr7g80xI1JjPo5ItN1l\/j5qet+lgR8IulfQgE3t7mBeOXB+PcX73IPdwWtzttyTz1FRIkPc9MuD\/uJc5rPG\/k549antit6MDUm+7IlrRbYao+myhQ3uZSPVcK0NPDgwuBBAyVHVXXyifuzGdWkyPTEE1jMoMsupzfeWbBxUrJdTcEopz0\/EPkPxQQgxaEWhNbIC\/dqHOuhwG3x2orqkLGuUGMLdjPoRZ4X4baA\/s314eI5CHWFbTKM2KellyZC+f9p9t1pMEqGApdHE5ZDUF5zdXyqeYPXKpAA6pm8IV4DE9Pl0JCAXCWvgeidHH5WNbNs1l5ss7oq4oaq98gZasGT0sNztMDl20uLUgT0H3g0qJ\/PZNJrh7Gc4DhSPlmCPYq9iziX6YR6ACvek4IQqPAGVNIWx1RXKihX+xMpy4vHCJHQ+ylAi\/cdQ7Z7FWbXx0W0XIvL5m8DiX5QP0jRrXo2Z5HgpAhkR\/wOZ7t6JrImFO\/zH0wdr+R46I0XPGKu8LxeDP8TvGUOqAPLrpq2+zocKbdQXtcJlGahFv0PfmV1aS9HlMfnC0pKnvlez12RVocpy56DPq00mMzHXKL9QkzWKqLKY8sDzrdaeULdJWjsc\/cBTWnn5En06pc2ID3Y6JGkpzJiAcF\/8CuhSfZcGq\/NOHX4mzmnLVjNBtvqqYvPsoHnZePc\/SXGQLMZif1nLkxDrTeU8Omu0vwa2vLeFcXvdGtYbYr7OWuBPsr0Av7aQEROUdhjsjQGQYa4d5thaBHpZvSbMWMq2LUro23a6r7xJCTIef408nM6lo7+YGcmbGvuEjdNqOm+9\/hhq0HPeX7\/6D0wc6xb16s0xNdz7cHd9OrtBaBQdAdmjrfWA1ZrrlWodEFQkZhpDh3bMuNMaKN4PiHWrGaLsWEu9RXCRAx3cY0cL68kOy3GGPdTKTr8Bj3j6BAqJJJz+7hAr1GNkK1hRlc51T7wWTOTFt8Z7jDZ8uQpterjrSTV\/2D6UTLPUc\/V3h3QzZeTsfEFHzRDeP20ZIcC0fESYsc85pMhz63RoPU2qhZQfjXpz7MPWL4zX6FTWYTOg3m1r2k2gMhsD9nGxFnR5NTlRsmJUR6eN9RlcZ1kDXHa+8a+wv6WGsGTWMO07ESi5l1AUo+Opt8aiNICtRJcSE5sQ5kzjxsAGCFFvMNylkMfX0meAw1YhLTNztCFfGa8HuqwVJE2tL3weOPtJsHdlON37\/movTAuuswnI7rM4bOsY9eGXmISYsLC3ijAVul4qy+r5xVAhojdYKZpahGu\/Z6WNXVc12wIS4r35XliSK0Eml1cXwiu\/pvMttnG519gOwsITTK5BNh5CITETw8qQPkJDoU7x6H6aMNOSjlIWBTQgfosUXHYwJZocKXTnwJNmFiyQDYWWJOmkZRyXK2hninDqu6FS+QE\/w5aitPjyS2gLxttcGP1hHwCZ+8A6GQiuI7X1+5UMzXO5yoZ5Qs\/uWgiBeuoOp8\/ZmqtCfH534Etj9RmAAePlkawZRNh6zGfC1HRnzkAXA0mfuJYsqMZkYagaHNIGBwN4wfWZjRQEEM+Wqi\/drrNEa1bVnXroLl3csBX6uH8N4Egv+g8DiL6x2qsNz8xTS7ExZNRPMnSQ2xOMxOx5rs+GCKaqEqTlsR++nSPcxnHTWkCWIuiZCKBF5IEOqPpO+nC2OlgwoPTgrpvu3LJofSvEOZHSZQCSVHmHSC\/pgJi07d2MWrRnKEm77qpbL7pTp8up38c4oWk2XYx9OFidMTCUdnxd5zx\/3qe1APnSqGuzr9sbnEEPbf1ydDtpzulCUpmE1MrKtM9FxkXahcGpvv4lG55oc7q9cl2ln5jQa7M=","iv":"cda92e3aa9319e649a28c5c4a877977b","s":"fb5c4c39f29492c3"}
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