Sports
August 25, 2022
Partnerships and sponsorships with sporting events continue to pay off for luxury brands. Image credit: Pixabay
By Katie Tamola
It pays for luxury brands to get themselves in the game, according to a new whitepaper from fashion cloud technology platform Launchmetrics.
{"ct":"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","iv":"d2b76ba5f182562c33fc8ba88b57fc92","s":"2e5f7fafde560fe9"}
Share your thoughts. Click here