Sports
August 25, 2022
Partnerships and sponsorships with sporting events continue to pay off for luxury brands. Image credit: Pixabay
By Katie Tamola
It pays for luxury brands to get themselves in the game, according to a new whitepaper from fashion cloud technology platform Launchmetrics.
{"ct":"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","iv":"ebe22474e0bbb3860c61bc3fc860f06b","s":"2a1e0f86cf4a708a"}
Share your thoughts. Click here