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Jan. 11, 2026
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Retail

Luxury brands cannot ignore what mass retailers are doing in omnichannel

May 10, 2019

Sephora show examples of how store employees can be helpful, by showing customers something new. Image courtesy of Sephora

 

By Brielle Jaekel

NEW YORK – Luxury brands may not think of retailers and brands such as Target, Walmart and Kohl’s as competition, but they have the platforms that are setting the standards for the shopping experience.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  2. LVMH switches up executive leadership at Givenchy
  3. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  4. Chanel unveils new handbag campaign starring Jennie Kim
  5. How culturally-aware influencer trips can successfully launch luxury products
  6. Dior builds five-story statement flagship in Beijing
  7. Versace celebrates 20 years of DV One timepiece
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Dior takes a step towards film with latest perfume ad
  10. Mandarin Oriental ushers in next chapter with updated visual identity
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