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Mobile

Luxury consumers likelier to search on mobile Web: analyst

December 14, 2010

Luxury brands are increasingly using mobile marketing to engage consumers

 

By Rachel Lamb

Affluent consumers are more likely to search for products using their handheld devices, making mobile advertising an effective tactic for luxury brands, according to an analyst from ABI Research.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Bugatti, Lego Group release two new models
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Patrón takes over as official tequila sponsor of Grammy Awards
  9. Patek Philippe puts family craft first for 'Philosophy Series'
  10. Dior goes for gold with flashy J'adore campaign
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Patrón takes over as official tequila sponsor of Grammy Awards
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